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8D Consent 2015 0120
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8D Consent 2015 0120
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2/6/2015 5:09:40 PM
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1/14/2015 5:58:08 PM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Staff Report
Document Date (6)
1/20/2015
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_CC Agenda 2015 0120 CS+RG
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\City Clerk\City Council\Agenda Packets\2015\Packet 2015 0120
Reso 2015-009
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Path:
\City Clerk\City Council\Resolutions\2015
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Hold at least three coordinating meetings with the African American Business Council, Asian Business <br />Council, the Hispanic Business Council, and the just -launched Young Professionals Council, to strengthen <br />community outreach and communication as well as collaboration around common issues local small and <br />medium sized businesses face in this economy. <br />6. San Leandro Branding & Marketing - $10,000 <br />Communications ($3,000) Utilizing the Chamber's new website, newsletter and social media channels, <br />support the branding & marketing of San Leandro, with the focus on the business community through <br />strategic interaction with appropriate business audiences, Chamber members, the local community and the <br />public at large. This includes, promoting San Leandro's assets such as Lit San Leandro, new <br />developments, location, and social, cultural and natural amenities. Work to be carried out in collaboration <br />with the City and the Downtown Community Benefit District, and other entities as opportunities arise. <br />"San Leandro" Magazine (2 x $3,500 = $7,000) <br />The City will invest in two full-page promotional advertisements in the publication of the "San Leandro <br />Magazine", to be published twice a year. Chamber of Commerce will work to develop a partnership with the <br />new ownership of the local / regional marketing publication "Oakland/Alameda Magazine", <br />7. Super Bowl 2016 - $2,000 <br />Develop programming to help San Leandro businesses leverage activity and excitement surrounding Super <br />Bowl 50 in Santa Clara in February 2016. Consider events at Ricky's or the Englander and explore <br />coordination with the East Bay EDA which is also planning activities and marketing related to the Super <br />Bowl. <br />8. Speakers Series (4 x $1,000 = $4,000) <br />Building upon San Leandro by Design, Chamber Business Associations, or additional events, coordinate <br />four events that feature speakers offering expertise that can benefit San Leandro businesses or help the <br />greater community further develop a vision for the future. The City will be offered the opportunity to identify <br />speakers for at least two events. <br />Consulting Services Agreement between January 20, 2015 <br />City of San Leandro and San Leandro Chamber of Commerce—Exhibit A Page 2 of 2 <br />
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