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File Number: 14-575 <br />Task 6: San Leandro Branding & Marketing <br />Communications <br />Utilizing the Chamber's new website, newsletter and social media channels, support the <br />branding and marketing of San Leandro, with the focus on the business community through <br />strategic interaction with appropriate business audiences, Chamber members, the local <br />community and the public at large. This includes promoting San Leandro's assets such as Lit <br />San Leandro, new developments, location, and social, cultural and natural amenities. Work to <br />be carried out in collaboration with the City and the Downtown Community Benefit District, and <br />other entities as opportunities arise. <br />"San Leandro" Magazine <br />The City will invest in two full-page promotional advertisements in the publication of the "San <br />Leandro Magazine", to be published twice a year. The Chamber of Commerce will work to <br />develop a partnership with the new ownership of the local / regional marketing publication <br />"Oakland/Alameda Magazine." <br />Task 7: Super Bowl 2016 <br />Develop programming to help San Leandro businesses leverage activity and excitement <br />surrounding Super Bowl 50 in Santa Clara in February 2016. Consider events at Ricky's or the <br />Englander and explore coordination with the East Bay EDA, which is also planning activities <br />and marketing related to the Super Bowl. <br />Task 8: Speakers Series <br />Building upon San Leandro by Design, Chamber Business Associations, or additional events, <br />coordinate four events that feature speakers offering expertise that can benefit San Leandro <br />businesses or help the greater community further develop a vision for the future. The City will <br />be offered the opportunity to identify speakers for at least two events. <br />Previous Actions <br />The most recent previous Agreement with the Chamber of Commerce was executed on <br />October 15, 2013 and expired on December 31, 2014. <br />Legal Analysis <br />This Agreement has been reviewed by the City Attorney and approved as to form. <br />Fiscal Impacts <br />This General Fund program will cost $50,000 and will be funded by $10,000 budgeted in FY <br />2014-15 for Chamber support and a budget transfer of $40,000from Account <br />010-14-010-8513 Non -Departmental Community Investment to Account 010-41-003-5120 <br />Business Development. <br />City of San Leandro Page 3 Printed on 1113/2015 <br />