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City of San Leandro <br />Meeting Date: April 20, 2015 <br />Staff Report <br />Agenda Section:File Number:15-197 ACTION ITEMS <br />Agenda Number:10.B. <br />TO:City Council <br />FROM:Chris Zapata <br />City Manager <br />BY:Cynthia Battenberg <br />Community Development Director <br />FINANCE REVIEW:David Baum <br />Finance Director <br />TITLE:Staff Report for a Resolution Approving $250,000 to Fund Economic <br />Development and Arts Initiatives to Enhance the Business Climate in the <br />Fiscal Year 2014-15 Budget <br />SUMMARY AND RECOMMENDATIONS <br />Since the FY 2014-15 Budget adoption in June 2013, numerous economic development and <br />arts initiatives and opportunities have arisen to enhance the City’s business environment. <br />Additionally, the new Arts Commission would benefit from the creation of a framework to <br />operate within once a funding source becomes available. Staff recommends the City Council <br />adopt a resolution approving funding for the following six initiatives, totaling $250,000 in <br />one-time costs <br />General Plan Economic Development Element $20,000 <br />Community Workforce Agreement Outreach & Implementation 100,000 <br />Arts Master Plan 50,000 <br />Utility Box Art Wraps 25,000 <br />Decorative Street Banners 35,000 <br />LINKS Enhanced Service Start-up Costs 20,000 <br />Total $250,000 <br />BACKGROUND & ANALYSIS <br />Information regarding the six initiatives recommended for funding follows. <br />Economic Development Element of the General Plan <br />A standalone Economic Development Element (ED Element) of the General Plan is <br />recommended in order to enhance the General Plan Update currently underway. The existing <br />2002 General Plan handles economic development initiatives and their influence on land use <br />issues as part of the Land Use Element by including a sub-chapter on business and industry. <br />State planning law does not mandate the ED Element. The creation of a new distinct chapter <br />Page 1 City of San Leandro Printed on 4/14/2015