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File Number: 15-197 <br />which included designs for each area, averaged approximately $50,000 and included <br />installation of holiday banners in December. <br />As a result of budget constraints, funding for the banner program has not been available since <br />2003 with the exception of the Downtown San Leandro banners that were installed in 2010 as <br />part of the marketing and branding of Downtown San Leandro. These banners were funded <br />by the former Redevelopment Agency. <br />In 2012, Ghirardelli funded new banners celebrating their 160th Anniversary that were <br />installed in select locations on East 14th Street and San Leandro Boulevard. These banners <br />remain along with the remaining old banners which are showing significant wear and tear. At <br />this time no replacement banners exist. Staff recommends $35,000 in funding to design, print <br />and install banners at two locations with existing hardware. <br />Davis Street (43 poles)$10,000 <br />East 14th Street (121 poles) 25,000 <br />Total cost $35,000 <br />Staff will work with the community, including businesses, to develop banner designs. <br />San Leandro LINKS - Enhanced Service Start Up Costs <br />The free San Leandro LINKS shuttle service provides a critical connection between the <br />Downtown San Leandro BART station, the City’s industrial area, and the retail uses on Marina <br />Boulevard, enabling workers to access places of employment without needing to drive. Earlier <br />this year, LINKS was expanded to cover two distinct shuttle routes. These changes mean that <br />riders enjoy more frequent service, shorter ride times, and access to more locations in the <br />City. Although implementation of a new service requires a period of adjustment, the process <br />was generally successful and ridership numbers are up. <br />Roughly 50% of the cost of the LINKS program is funded by a Business Improvement District <br />(BID), with the remainder coming primarily from grants. A new BID was approved by the <br />participating businesses in 2014 and the current rates reflect the increased operational cost of <br />the enhanced service. The BID rates, however, do not cover the one-time startup costs <br />associated with implementing the new service. Although the 2015-17 City budgets include a <br />recommended $75,000 annual contribution to support LINKS, the City’s contribution for <br />FY2014-15 is only $50,000. <br />A one-time $20,000 appropriation is recommended to provide support for the costs that have <br />been necessary to ensure a smooth rollout of the new services. These costs include design <br />and production of new maps, brochures, and a website (approximately $7,000), wraps and <br />signage for the two new shuttles that were added to the service routes ($7,000), purchase and <br />installation of bike racks ($3,000), and design, production and installation of new signage for <br />all of the shuttle stops ($3,000). <br />Fiscal Impacts <br />These General Fund programs will cost $250,000 in one-time funds. The following accounts <br />will be increased in the FY 2014-15 Budget to be funded from the Economic Uncertainty <br />Reserve: <br />Page 4 City of San Leandro Printed on 4/14/2015