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File Number: 15-293 <br />In addition to City-funded box art, the program will also be open to businesses or individuals <br />to sponsor boxes of their choosing. The City may administer the call-for-artists, development, <br />preparation and installation of artwork. Alternatively, the sponsor may use one of the existing <br />artists/artwork from a previous call or identify a specific artist for the work. Utility box artwork <br />cannot be an advertisement for a business, but may feature artwork that is thematically <br />consistent with the sponsor or surrounding area. For example, a coffee shop may show <br />artwork featuring themes from the coffee industry. Staff will review and provide feedback on <br />the artwork. Finally, the sponsor’s name will appear in the title block at the base of the box. <br />Arts Commission <br />The Arts Commission will provide advisory recommendations to staff pertaining to selecting <br />box locations, artists, artwork, and assist with public outreach. Business Development staff will <br />make two presentations to the Commission. The first presentation will provide information on <br />the recommended box locations and an overview of the artist selection (call-for-artists) <br />process, including discussion of the Arts Commission’s role in getting the word out. The <br />second presentation will include the artwork of select artists for the Arts Commission <br />consideration and input. <br />Acrylic Paint vs. 3M Polymer Wrap <br />The City Council requested that staff provide an analysis on the feasibility of painting the <br />boxes versus using the current method of wrapping them. In general, painting a box requires <br />light sanding, priming and the use of acrylic paint. Once dry, one to two coats of clear acrylic <br />sealant is painted over the mural to give it an anti-graffiti finish and protect it from the <br />elements. Wrapped boxes use professionally installed 3M Control Tac polymer with an <br />anti-graffiti laminate. In terms of longevity, a typical box painted or wrapped can last 5-7 years. <br />Below is a comparison of the advantages and disadvantages of each method. <br />Painting <br />Advantages: <br />·Original artwork of the artist; <br />·Cost: $1,000-$1,500; ($750 artist stipend, $500 supplies, administration, call-for-artists, <br />selection process, public outreach); <br />·Installation on box open to community involvement, volunteers and children; <br />·Sense of ownership by artists and community. <br />Disadvantages: <br />·Limited to muralists, excludes other types of artists and mediums (such as photography <br />and digital art); <br />·Not easily replaceable when damaged or when the box is replaced; <br />·Paint fades overtime on some boxes; <br />·Requires multiple coats of acrylic sealant; <br />·Graffiti removal is more difficult; <br />·Could seal doors and vents if not properly painted. <br />3M Polymer Wrap <br />Page 2 City of San Leandro Printed on 5/27/2015