Agmt 2015 The Planning Center DC&E (Placeworks)

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• Development Strategy will be used as a baseline for drafting text describing initiatives such as Lit San Leandro, Downtown improvements, and the city's tech and innovation sector marketing efforts. The Element will cover the major findings of the earlier analysis of the City's employment mix, commute patterns,jobs housing balance, etc., and will articulate the City's vision for future economic development. It will address the retail, office, and industrial markets, and issues such as international trade, innovation,visitor services, and marketing and branding. Supplemental material to inform the narrative may be collected through one-on-one meetings with City staff and a review of other plans and program documents (such as the Next Generation Study). The intent of the narrative text is to provide the context for the policies that follow. Maps,tables, and charts may be used to illustrate key points and present important data. Task 6.2.1(e): Draft Economic Development Goals, Policies and Actions The team will draft the City's economic development goals, policies, and actions. It is expected that this will build on the findings of the Strategic Economics work, the City's Economic Development Strategy(working from the "bottom up"to translate strategies into policies), and other economic policy documents. Policies will also reflect best practices in economic development planning, and input from the community, business advocacy groups, and others who have participated in the General Plan Update Process. It is expected that the goals and policies will emphasize the creation of diverse employment opportunities and an expanded base. The Element will include policies and strategies for major economic sectors, including retail, manufacturing, and technology. Policies for business growth, attraction and retention will be articulated. Policies will explore ways to achieve a jobs-housing balance and to provide a better"match" between jobs and housing so that a larger share of those who work in San Leandro can also live in San Leandro (and vice versa). Policies may further address workforce development and job training. Strategic Economics will provide peer review on the draft Element and offer suggested revisions and additional policies or actions as appropriate. Amendment No. 1 to CSA between City of San Leandro and Planning Center I DC&E Page 3