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38 <br />3. Work Program/Project Schedule <br />Proposal for San Leandro Creek Trail Master Plan <br />Task 2.2 – Prepare Updated Participation Plan <br />After complete review and strategizing with the <br />cities, we will provide a four to fi ve page written <br />summary/matrix and Work Plan for Community <br />Outreach for the project’s duration, including <br />a projected timeline for workshops and focus <br />groups, a compelling “Call to Action” to <br />engage target audiences, and recommended <br />(existing) communications tools for engaging <br />them. <br />Circlepoint, our outreach experts, will lead <br />our project team, including the City and <br />partner agencies, to provide strategic support <br />for planning the public workshops and focus <br />groups, including a plan outlining the goals and <br />objectives for each workshop and focus group, <br />a strategy to maximize public participation, <br />target audiences, and a timeline and format <br />for each workshop. A logistics plan will also be <br />provided by Circlepoint that can be tailored for <br />each meeting, as well as facilitation guidelines <br />for conducting the focus groups. <br />As a part of this task, our team will also include <br />the following services: the design of meeting <br />notifi cation materials for production and <br />distribution by the City and partner agencies <br />and a one-page online survey in English, <br />Spanish, and Chinese for hosting on the City’s <br />website, as well as the websites and social <br />media platforms of partner agencies. The <br />partner agencies’ ability to provide translation <br />services and other materials will be explored <br />and leveraged. <br />As a part of the plan, responsibilities of each <br />project partner will be clearly outlined. <br />Task 2.3 – Technical Information for Outreach <br />We will complete a Strengths, Weaknesses, <br />Opportunities, and Challenges (SWOC) analysis <br />to identify assets of the project alignment <br />and the connectivity to their surrounding <br />neighborhoods. This will include additional <br />transportation hubs, parks and open space <br />areas, businesses, schools, colleges and <br />universities, major urban centers, and other <br />community destinations within a reasonable <br />cycling distance. <br />The SWOC analysis will be presented in a table/ <br />matrix format for easy evaluation and review, <br />as well as in a mapping format that can be <br />overlaid on the existing base mapping. This will <br />serve to inform the public about the project <br />and serve as the base for the interactive <br />workshops. <br />Circlepoint will provide a <br />strategic plan to build on <br />existing work to maximize <br />public participation and <br />verify community <br />consensus.