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City of San Leandro <br />Meeting Date: December 21, 2015 <br />Staff Report <br />Agenda Section:File Number:15-677 PRESENTATIONS <br />Agenda Number:3.B. <br />TO:City Council <br />FROM:Chris Zapata <br />City Manager <br />BY:Lianne Marshall <br />Assistant City Manager <br />FINANCE REVIEW:Not Applicable <br />TITLE:Staff Report for Citywide Communications Update <br />RECOMMENDATION <br />The City Manager recommends that the City Council review this assessment of existing City <br />wide communications efforts, provide direction to staff, and authorize implementation of <br />proposed strategies to enhance communications. <br />Introduction <br />According to the City of San Leandro’s mission statement, the City is committed to “…serving <br />the citizens of this community. We strive at all times to achieve the highest professional <br />standards, to communicate a vision of the future, and to enhance the quality of life for every <br />citizen.” Along these lines, the City recognizes the important role that citizen involvement plays <br />in ensuring good governance and informed decision-making. Additionally, the City recognizes <br />the importance of proactively sharing news and information about the programs and activities <br />carried out by the City. <br />As further testament to the importance of citizen engagement, one of the City Council’s <br />2015-2016 goals is to “Support and implement programs, activities and strengthen <br />communication that enhances the quality of life and wellness, celebrates the arts and diversity <br />and promotes civic pride”. To advance this goal, the City currently maintains a wide range of <br />programs and activities designed to facilitate communication and information sharing between <br />City government and community residents. <br />San Leandro’s demographic profile continues to change as the City grows. In the period <br />between 2000 and 2010, Latino and Asian populations grew by 7.4% and 6.7%, respectively, <br />and San Leandro is now one of the most ethnically diverse cities in the United States. As the <br />City’s diverse population grows, so too the needs for all those who live in, work in, and visit <br />San Leandro. There is growing demand from the community for prompt, coordinated and <br />accurate communications, delivered through contemporary channels using the latest available <br />Page 1 City of San Leandro Printed on 12/15/2015