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Implementation Guidance <br />Short -Term Actions: Conditions exist to move forward immediately (0-12 months): <br />■ Identify City Department to be responsible for administering Employee Permit program until/unless <br />third party contractor is hired. <br />■ Determine feasible options for Employee Parking Program from above. Preferred option will be <br />impacted by the supporting technology selected for the garage in Recommendation H. <br />■ Develop process/program for employee outreach for selected program <br />■ In addition to the options considered for employees above, per Recommendation C — the $1/hour top <br />deck on the Estudillo garage should be marketed heavily to part-time shift employees as an attractive <br />long-term parking solution to avoid re -parking citations in the downtown. <br />o Option 3 above would allow employers or others to provide employees with prepaid tokens <br />or validated tickets — for parking on the "dollar deck" <br />G. Identify and Communicate the Parking System <br />It is essential that San Leandro make positive strides toward positioning its <br />off-street system as a uniquely identifiable system. The on -street system is <br />finite and future growth of visitor demand can only be met off-street. <br />Customers/visitors must recognize and understand the City's role in parking. <br />As such, the City should develop a strategic approach to market, <br />communicate and brand its parking system building upon the wayfinding <br />program partially implemented as part of the San Leandro Boulevard <br />Streetscape project. This will establish a recognizable and intuitively understandable parking message. <br />Elements of this strategy should include: <br />■ Branding: Promotes image and ties system together; <br />■ Wayfinding: Clear signage system directing patrons to nearest public parking supply; and <br />■ Marketing: Promote the program and raise awareness. <br />Implementation Guidance <br />Short -Term Actions: Conditions exist to move forward immediately (0-12 months): <br />■ Identify City Staff resource to act as point person to develop strategy and coordinate input among <br />interested stakeholders. This resource is most likely to reside in Community Development. <br />■ Coordinate with Recommendation C efforts which requires the design/selection and installation of <br />parking regulation signs throughout the downtown. <br />H. Integrate Parking Technology <br />The City should consider the integration of a number of technologies to enhance their parking program. The <br />most promising technologies include: <br />