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efficiency and cost effectiveness. Every long-term space freed up (e.g., transitioning an employee to an alternative mode) creates customer capacity to use the space five separate times. The nature of TOD itself — mixing uses in a compact, walkable environment — enhances the city's goal by transforming downtown San Leandro into a place that minimizes the need to drive. TDM adds to this with policies that ensure that access in and out of downtown minimizes single occupancy vehicles. 12 It is recommended that the City of San Leandro continue to implement the transportation demand reduction strategies from this plan to support this goal. Per the 2007 plan, these include the following actions: ■ Development/establishment of framework for a downtown Transportation Management Association (TMA) ■ TMA Services should include TDM elements: i. Customize TDM planning for members; ii. Guaranteed Ride Home program; iii. Wageworks/Commuter Check program (employers provide transit tickets to employees at a pre-tax discounted price); iv. Managing and administering shuttle services between employers and BART, downtown or other key destinations; v. Clipper/Discount transit passes to downtown employees to encourage transit vi. Individual commute alternatives planning. ■ Encourage existing businesses of 50 or more employees within close proximity to BART to adopt TDM Strategies or participate in a TMA • Require new development to charge for parking, as part of the Parking Strategies (see below). This strategy, combined with free transit passes (for at least one year) provided by the development/management can be highly effective. This strategy may be introduced gradually and should be implemented in conjunction with public parking pricing. ■ Encourage the establishment of car -sharing and/or rental car services, especially in proximity to the BART area. • Encourage other employer-sponsored financial and non-financial incentives including travel allowances in lieu of parking subsidy, parking cash -out, transit discounts, reimbursement policies that encourage alternative modes for business travel, flexible work schedules, and information on tax incentives. Implementation Guidance ■ Immediate: Conditions exist to move forward immediately with this recommendation ■ Immediate Steps (0-12 months): o City Staff should appoint a TOD/TDM champion to move forward with the implementation of the 2007 plan. o Champion will begin outreach to develop/establish framework of TMA. • Medium Term Steps (12-24 months): o Induct/enroll initial TMA members. 12 Downtown San Leandro Transit -Oriented Development (TOD) Strategy, City of San Leandro, 2007.