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10C Action 2016 0718
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10C Action 2016 0718
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7/15/2016 3:51:06 PM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Staff Report
Document Date (6)
7/18/2016
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Reso 2016-103
(Reference)
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\City Clerk\City Council\Resolutions\2016
Reso 2016-104
(Reference)
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\City Clerk\City Council\Resolutions\2016
Reso 2016-105
(Reference)
Path:
\City Clerk\City Council\Resolutions\2016
Reso 2016-106
(Reference)
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\City Clerk\City Council\Resolutions\2016
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File Number: 16-364 <br />generated from this change in collection methodology is $450,000 annually. <br />Parking Lot Range Change: <br />Lastly, the proposed draft ordinance would modify the business tax rate that is applied to <br />parking lots (such as those providing long-term parking for Oakland International Airport). <br />Currently, parking lots pay a flat fee of $128.20, plus $38.50 per parking space. The draft <br />ordinance would charge such businesses a rate of 10% of gross receipts. In comparison, the <br />rate in the City of Oakland is currently set at 18.5% of gross receipts. The proposed rate <br />would enable the City of San Leandro to capture additional revenue while still providing <br />parking lot businesses in San Leandro a competitive advantage over those located in <br />Oakland. The estimated additional business license revenue to be generated from this <br />change in collection methodology is $600,000 annually. <br />In summary, staff estimates that the above modifications to the City’s business license tax <br />which align the taxes collected with the economic priorities of the City could generate up to <br />$800,000 annually, while simultaneously reducing the tax burden for approximately 2,300 <br />small businesses located in San Leandro. <br />Overview of Potential Increase in Transient Occupancy Tax <br />The City’s current transient occupancy tax (TOT) is set at 10%, which is charged to travelers <br />when renting overnight accommodations of a limited duration in a hotel, inn, tourist home or <br />house, motel or other lodging located within San Leandro. Other communities in the region <br />have established higher rates, including the cities of Oakland and San Francisco, each of <br />which presently have TOT rates of 14%. In addition, the redevelopment of the San Leandro <br />shoreline area is expected to result in the creation of at least one new hotel in San Leandro, <br />which could provide an important source of additional TOT revenue in the future. The City of <br />San Leandro currently receives approximately $500,000 in total annual tax receipts from its <br />three hotels. If voters authorize the expansion of the TOT tax from 10% to 14%, an additional <br />$200,000 in revenue could be realized by the City, with the potential for greater increases in <br />the future as new hotels are constructed. <br />Overview of Public Opinion Survey <br />Per the direction of the City Council Finance Committee, staff initiated a contract with a <br />third-party consultant for the development and execution of a public opinion survey designed <br />to gauge community service priorities as well as the potential viability of the aforementioned <br />revenue measures. The telephonic and email survey of 501 likely San Leandro voters has <br />been completed and the results of the survey were presented to the City Council at its July 5, <br />2016 meeting. A copy of the report summarizing the results of that survey is provided as an <br />attachment to this report. <br />Survey Results <br />The survey’s results indicate strong informed support from survey respondents for all of the <br />above potential revenue measures. More specifically, 72.2% of survey respondents indicated <br />that they would “definitely” or “probably” support the cannabis business tax; 64.3% of survey <br />respondents indicated support for the Business License Tax modifications; and 64.7% of <br />respondents indicated support for the proposed modifications to the TOT tax. As part of the <br />survey, respondents were also asked about various community priorities that could benefit <br />Page 4 City of San Leandro Printed on 7/13/2016 <br />537
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