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City of San Leandro <br />Meeting Date: September 6, 2016 <br />Staff Report <br />Agenda Section:File Number:16-438 CONSENT CALENDAR <br />Agenda Number:8.I. <br />TO:City Council <br />FROM:Chris Zapata <br />City Manager <br />BY:Jeff Kay <br />Acting Assistant City Manager <br />FINANCE REVIEW:Not Applicable <br />TITLE:Staff Report for Resolution to Adopt an Official Chinese Translation of the City <br />of San Leandro’s Name <br />RECOMMENDATION <br />It is recommended by the City Council Rules Committee that the City Council adopt the <br />attached proposal as the official Chinese language translation for the City of San Leandro’s <br />name. <br />BACKGROUND <br />As part of its annual planning session, the City Council adopted as one of its goals for the <br />current fiscal year to “support and implement programs, activities and strengthen <br />communication that enhances the quality of life and wellness, celebrates the arts and diversity <br />and promotes civic pride.” In order to help achieve that goal, the City Council directed City <br />staff to launch various multi-lingual outreach initiatives. As part of these efforts, the City <br />Council also requested that the Rules Committee explore the establishment of an official <br />Chinese translation of “San Leandro”, which would transition from the current practice of using <br />a phonetic translation of the City’s name into a more formal translation that positively <br />promotes the City. <br />The Rules Committee subsequently discussed the item at its December 9, 2015, January 19, <br />2016, and August 25, 2016 meetings. Per direction from the Rules Committee at its January <br />19th meeting, the City Manager’s Office hosted a community meeting at the Marina <br />Community Center on May 25, 2016 in order to further examine the topic and gather public <br />feedback from community stakeholders. A summary of the outreach efforts that took place in <br />advance of that meeting is provided below: <br />Summary of Public Outreach Efforts <br />·Personal invitations to the following organizations: USA Yang Jiang Business <br />Page 1 City of San Leandro Printed on 8/29/2016