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File Number: 16-463 <br />determined that older adults in San Leandro are vulnerable to pedestrian related collisions <br />and other traffic safety challenges. <br />In January 2016, staff applied for a 2017 OTS grant for Traffic Safety Education Programs to <br />serve both youth and older adults. The City was awarded $134,000.00 for the project and <br />must execute an OTS Grant Agreement to accept the funding. This grant opportunity will <br />allow San Leandro to reinforce the previously completed federal Safe Routes to School <br />(SRTS) traffic safety education program at thirteen K-8 schools. <br />To identify a qualified transportation consultant to conduct the educational programs, staff <br />issued a Request for Proposals. Having reviewed the two submitted proposals, staff <br />recommends awarding a contract to Safe Moves at a cost of $156,000. Safe Moves is a <br />non-profit organization recognized as the leading authority in the country for traffic safety <br />education. Safe Moves is credited with saving thousands of children’s lives through <br />education. It is also one of the few organizations in the country that have successfully <br />educated youth and adults. Safe Moves successfully conducted a similar school education <br />program in San Leandro in the early 2000s, and between 2012 and 2015, therefore, the <br />expansion of the efforts should be well received. <br /> <br />Analysis <br />The $134,000 OTS award includes $2,500 for staff training and $131,500 for conducting the <br />traffic safety education programs. While matching funds are not mandated by the Grant <br />Agreement, staff recommends that the City Council appropriate $38,000 from Measure B <br />Bicycle and Pedestrian funds to augment the grant funds and fully fund the program. This <br />appropriation will fund the total estimated consultant program cost of $156,000, estimated <br />$8,000 in staff time, $2,500 for training and $5,500 of supporting materials. <br />A multifaceted approach will be used to educate elementary and middle school students <br />about pedestrian and bicycle safety when commuting to and from school. By collaborating <br />with the existing Alameda County Transportation Commission’s Safe Routes to School <br />Program, the San Leandro and San Lorenzo School Districts workshops will be conducted for <br />students at each grade level (K-8th) in ten elementary and three middle schools over a one <br />year period. Besides traffic safety, students will learn railroad track safety along with how <br />bicycling and walking are effective modes for getting physically fit, making the community <br />safer, and decreasing air pollution. <br />Similar to the traffic safety education program for youth, an educational program for older <br />adults will include a public awareness campaign in multiple languages utilizing public service <br />ad space in local newspapers, the City’s cable television station, radio ads, and flyers mailed <br />in utility bills. The campaign will also conduct traffic workshops, “Walking Field Trips,” <br />community outreach events, and information dissemination through health care providers and <br />Senior Centers. <br />The traffic safety education programs will commence shortly after approval on October 3, <br />2016 and should conclude by October 15, 2017. <br />Current Agency Policies <br />Page 2 City of San Leandro Printed on 9/27/2016