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File Number: 16-623 <br />Council would like to see any modification of these efforts, staff requests appropriate <br />direction. <br />Analysis <br />Citywide communication is an important ongoing priority for the City Council and City <br />Departments. Since January of 2015, the City Council and City staff have significantly <br />expanded these types of efforts and have been working to achieve more centralized <br />coordination of external communications and outreach. As outlined in the December 21, 2015 <br />staff report, these efforts were initiated in order to help achieve the Council’s goals as well as <br />to address certain challenges identified by City leadership, which included: <br />·a desire to better coordinate the dissemination of news and information across all <br />departments, using unified voice and branding; <br />·a need to expand outreach in multiple languages; <br />·a desire to reach a broader cross-section of the community; <br />·a desire to facilitate more information sharing among local residents, businesses, <br />service clubs, community service organizations and non-profits; <br />·a need to increase citizen participation in governance; and <br />·a desire to re-establish a community newsletter. <br />Using the City Council’s goals as a foundation, City staff discussed and shared best practices, <br />challenges and new ideas regarding new ways to communicate citywide messaging using <br />unified branding and voice. <br />As part of its actions on December 21, 2015, the City Council directed staff to implement the <br />proposed new initiatives and to initiate efforts to address the pressing challenges mentioned <br />above. Based on this direction, staff successfully implemented the following programs and <br />initiatives in 2016: <br />Expanded & Coordinated Use of Social Media <br />Three new social media pages were created with the goal of having a citywide social media <br />presence, including new “City of San Leandro” pages on Facebook, Twitter and Instagram. <br />Staff also catalogued each of the various individual department pages and evaluated their <br />effectiveness. Following an evaluation by the PIT Crew and City departments, several <br />departmental pages were consolidated so as to eliminate duplication and make the pages <br />easier to identify and follow by the public. City staff also expanded its usage of available <br />analytical features of these social media platforms in order to better assess their usage. As of <br />December 2016, the City’s social media pages now have a combined total of 15,798 <br />followers. <br />A breakdown of these figures, by platform, is provided below: <br />·Facebook: 9,877 followers; <br />·Twitter 4,632 followers; and <br />·Instagram: 1,289 followers <br />City staff continues to actively monitor these pages and explore ways to increase <br />effectiveness in sharing new information about the city. Looking ahead, staff will continue to <br />explore ways of increasing coordination across departments and monitoring new tools that <br />Page 2 City of San Leandro Printed on 11/16/2016