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3B Presentation 2016 1121
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3B Presentation 2016 1121
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11/16/2016 5:07:30 PM
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CM City Clerk-City Council - Document Type
Agenda
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11/21/2016
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File Number: 16-623 <br />non-English publications such as Vision Hispana, World Journal and Sing Tao to announce <br />bid opportunities, community meetings and events. <br />Looking ahead to the future, staff will continue to explore additional ways of expanding <br />multi-lingual outreach, including the development of translated community outreach materials <br />such as program information, events and important policy updates. <br />Reinstatement of Quarterly Community Newsletter <br />Beginning in the first quarter of 2016, the City Manager’s Office reinstated the community <br />newsletter, formerly titled “San Leandro News”, which was dormant from 2014 to early 2016 <br />due to staffing limitations. The first issue of San Leandro CONNECT was released in <br />February of 2016 and has since been published quarterly with an option to download and <br />print. CONNECT provides a forum for residents to receive news and information about <br />upcoming projects, programs, or events that would be of interest to local residents. Certain <br />sections of the newsletter remain throughout the year, with each quarterly edition providing a <br />departmental or service area focus, as follows: <br />Quarterly Focus Areas: <br />·Quarter 1 - Budget & Finance <br />·Quarter 2 - City Services and Public Works <br />·Quarter 3 - Community Development <br />·Quarter 4 - Public Safety <br />Recurring Sections: <br />·Welcome Message from the Mayor <br />·Policy Updates <br />·City Council goals-related content <br />·Capital Improvement Program (CIP) updates <br />·Department Contact Information <br />San Leandro CONNECT has 404 active subscribers and is distributed citywide. Residents <br />can find printed copies in every City-operated library, community center, and at many <br />departmental front counters. The newsletter is also advertised via social media and reaches <br />an average of 400 people on social media every quarter. <br />In addition to the quarterly newsletter, the City of San Leandro is piloting a San Leandro <br />CONNECT Monthly. This is a monthly, half-page color publication in the San Leandro Times <br />which serves as yet another way of disseminating City-related information to the general <br />public, such as important events, meetings and City Council initiatives. The first edition of <br />CONNECT Monthly was published on Thursday, September 22, 2016. <br />Emerging Platforms <br />New technologies continue to expand public expectations from local governments. Staff <br />continues to track and monitor emerging platforms and check for compatibility with City use. <br />As new tools become available, staff will attempt to explore those platforms to determine <br />whether they could assist the City in better disseminating news and information, while <br />balancing budgetary and staffing constraints. In the meantime, staff continues to make every <br />effort to productively use existing platforms. <br />Page 4 City of San Leandro Printed on 11/16/2016
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