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1) Brand refinements and development of sub-brands and logos for different product <br />offerings <br />2) Develop County-wide, multi-lingual and multi-cultural advertising campaign to raise <br />public awareness of EBCE and its offerings; this will include both paid and earned, print and digital media <br />3) Create multi-functional, multi-lingual website that includes a rate calculator and <br />ability to opt-out of the program <br />4) Develop/update program collateral including FAQs, brochures and presentations <br />5) Develop short informational video for website, social media and use at community meetings <br />6) Handle press outreach - schedule editorial board meetings, draft press releases, op- <br />eds and news articles <br />7) Establish a social media presence on Facebook, Twitter, Next Door, et al <br />8) Conduct stakeholder outreach and participate in community meetings and events9) Work with member cities to support their local outreach efforts including local <br />presentations, newsletter articles, event tabling, etc. <br />10)Meet with key energy/commercial accounts <br />11)Continue regular e-newsletters and info blasts to expanded list-serve <br />12)Participate in call center scripting13)Design content and coordinate mailing of 4 customer enrollment notifications, timed <br />to align with enrollment schedule <br />In addition to these key functions, County staff will continue to work with its existing <br />consulting team from the Sequoia Foundation in the areas of program design, project <br />management, and JPA formation and financing. Staff will also work with the JPA Board <br />to identify a Chief Executive Officer and appropriate legal support (general counsel, et <br />al) as the Agency moves into formation and initial staffing. It is anticipated that County <br />CDA staff will remain involved through Phases II and III (i.e., through program launch) <br />and, if needed, for a brief transition period until the new Agency is operational and <br />staffed independently. In conjunction with a committee of city attorney representatives, <br />staff and the Office of the County counsel would select an interim JPA legal counsel this <br />fall, who will be available to represent the JPA upon formation.