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Downtown Parking Management Plan 8 This principle will require investment in marketing, branding, informational systems, payment systems and other strategies to increase awareness of parking options in Downtown San Leandro and how to use them. There is a need to create greater awareness of public parking opportunities, develop signage and wayfinding systems to reduce searching (“cruising”) for parking and make it easier and quicker for customers/visitors to find a parking space and enjoy the experience of recreating, shopping, and dining in Downtown San Leandro. ii. Provide a “parking product” in the Downtown that is of the highest quality and safety, creates a positive customer experience, and offers a practical solution for employees. On-street parking should be uniformly managed and enforced to assure parking is user-friendly and “easy to access and easy to understand.” Off-street facilities (surface and structured) should be of uniform quality and identity to create a clear sense of safety, convenience, understandability, and coordination with the surrounding pedestrian environment. iii. Simplify internal management of the parking system The parking system should not only be user-friendly, but just as importantly be easy to manage and understand for City staff and its private sector partners (property owners, property managers, business owners, business managers). Internal management is based on a clear understanding of the guiding principles and the use of demand, location, time, price, and supply strategies as a package or menu of tools to manage on-street and off-street parking in Downtown San Leandro.  Make downtown accessible to all users through multiple modes Increasing downtown trips via transit, bicycling, walking, and ridesharing (as feasible and appropriate) can create significant benefits for the public parking system. Downtown San Leandro is located in an opportune area with convenient access to BART and bus service. Improving multimodal transportation use is especially beneficial for employee trips and relatively easy to accomplish due to their predictability and regularity. An employee parking a vehicle all day in the public parking supply turns over the space only once in an eight to ten hour period. If that employee were conveniently transitioned to an alternative commute mode, the stall could then potentially turn over up to 5 times with customers/visitors whose average stay is less than three hours. A balanced and multi-modal system of transportation access increases overall “person carrying capacity” to the downtown and supports efficient visitor-prioritized parking systems.  Parking system should support downtown businesses Healthy businesses are the cornerstone of a thriving downtown. Parking management must prioritize and value short-term visitor and customer access to allow Downtown businesses to be successful. The consideration of the role of alternative transportation modes, public/private partnership and shared parking usage must become part of the toolbox to help grow existing businesses and to support development opportunities given the high cost of parking.  Prioritize residential parking for residents The residential neighborhoods between the San Leandro BART station and East 14th Street are highly impacted by commuter parking and daily employee parking. A residential parking permit (RPP) program with appropriate time limits may help reduce the impact of spillover parking by commuters in these areas and allow local residents and their visitors access to on-street parking near where they live. The 606