10A Action Items2017 0717 - Laserfiche WebLink

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Downtown Parking Management Plan 24 Branding: Seattle, WA Implementation Guidance Short-Term Actions: Conditions exist to move forward immediately (0-12 months):  Identify City Department to be responsible for administering Employee Permit program until/unless third party contractor is hired.  Determine feasible options for Employee Parking Program from above. Preferred option will be impacted by the supporting technology selected for the garage in Recommendation H.  Develop process/program for employee outreach for selected program  In addition to the options considered for employees above, per Recommendation C – the $1/hour top deck on the Estudillo garage should be marketed heavily to part-time shift employees as an attractive long-term parking solution to avoid re-parking citations in the downtown. o Option 3 above would allow employers or others to provide employees with prepaid tokens or validated tickets – for parking on the “dollar deck” G. Identify and Communicate the Parking System It is essential that San Leandro make positive strides toward positioning its off-street system as a uniquely identifiable system. The on-street system is finite and future growth of visitor demand can only be met off-street. Customers/visitors must recognize and understand the City’s role in parking. As such, the City should develop a strategic approach to market, communicate and brand its parking system building upon the wayfinding program partially implemented as part of the San Leandro Boulevard Streetscape project. This will establish a recognizable and intuitively understandable parking message. Elements of this strategy should include:  Branding: Promotes image and ties system together;  Wayfinding: Clear signage system directing patrons to nearest public parking supply; and  Marketing: Promote the program and raise awareness. Implementation Guidance Short-Term Actions: Conditions exist to move forward immediately (0-12 months):  Identify City Staff resource to act as point person to develop strategy and coordinate input among interested stakeholders. This resource is most likely to reside in Community Development.  Coordinate with Recommendation C efforts which requires the design/selection and installation of parking regulation signs throughout the downtown. H. Integrate Parking Technology The City should consider the integration of a number of technologies to enhance their parking program. The most promising technologies include: 622