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File Number: 16-557 <br />·Offer Employee Parking Solutions: Reducing daily parking fee in Estudillo <br />Garage so that employees are not parking in Washington Plaza and residential <br />areas. This will allow for more parking spaces for customers. <br />·Identify and Communicate the Parking System: Once new regulations are <br />implemented, it will be essential to ensure that the new policies are clearly <br />communicated to those who rely on the parking system. This can be achieved <br />through outreach, marketing materials, and clear signage. <br />·Integrate Parking Technology: Parking regulations should be easy to understand <br />and our systems should be easy to use. The City has an urgent need to replace the <br />payment technology in the garage. The DPMP also recommends use of license <br />plate reader technology for zone based parking enforcement and installation of <br />modern payment systems for on-street parking. <br />·Manage Parking Fund to Solvency: The goal of the parking system is to support <br />its users, not to raise revenues for the City. Nevertheless, the City’s parking fund <br />presently faces a structural deficit. Although meter revenue and costs associated <br />with maintenance and operation of the parking lots, on-street parking, and the <br />garage are included in the fund, citation revenue is not. The fund should be <br />restructured to provide a clear assessment of the net cost of the parking system <br />and the City should move toward a long-term goal of making this fund solvent. <br />·Encourage Transportation Demand Management: Although this study focuses <br />on parking, the City has a long-term goal to support a transit-friendly Downtown that <br />supports all modes of transportation. As new development increases, the City <br />should encourage programs that support use of transit, cycling, and walking to <br />reduce the overall demand on the parking and transportation systems and support a <br />high quality of life. <br />Costs and Revenues <br />As noted above, the City parking fund presently fails to generate revenues to match its costs. <br />In part, this situation can be addressed by restructuring the fund to give a more complete <br />sense of the costs and revenues associated with parking. However, it is likely that the parking <br />system will not generate net positive revenue in the near future. The proposed changes <br />include reduced prices for monthly permits and daily parking in the garage. The City also <br />intends to utilize consultants with parking expertise to oversee the implementation of the <br />DPMP and the transition to new technology in the garage and for enforcement. To a certain <br />degree, the costs will be offset by improved enforcement of time restriction violations and <br />increased usage of the garage. <br /> <br />As new development occurs and usage of the Downtown area intensifies, the City will also <br />need to consider installing parking meters at on-street parking locations which will reduce the <br />revenue shortfall and increase the financial support to the system. Installing additional meters <br />should be evaluated when the 85 percent occupancy threshold is reached. When <br />appropriate, existing meters will be reused at short-term parking locations to improve <br />enforcement. <br />In the near-term, the City may need to consider parking-related costs as an investment in the <br />success of Downtown San Leandro. To the extent that the parking system works efficiently, <br />businesses will see more success and the City will realize a sustainable city center. A <br />Page 4 City of San Leandro Printed on 7/11/2017 <br />589