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4B Presentations 2017 0905
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4B Presentations 2017 0905
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9/5/2017
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34 <br />Another option is to use images from each of the murals for the street banners. <br />The murals have become points of pride for people who live and work in San <br />Leandro, they are colorful, and they are uniquely San Leandro. Good quality, <br />high resolution images of select sections of each mural would result in colorful, <br />painterly, and unique banners that would identify San Leandro and serve to <br />promote the city as a place that embraces creativity and the arts. <br />CELEBRATING SAN LEANDRO HISTORY <br />An important opportunity to introduce residents and visitors to the rich history <br />of San Leandro is commissioning temporary artwork and performances at the <br />site of Casa Peralta, The Little Brown Church, and the San Leandro Museum & <br />Art Gallery. Collaborations among the non-profit entities managing these venues <br />and the Arts and Culture Program would help provide continuity and define the <br />campus as a destination for the arts. <br />This could include programming The Little Brown Church for changing <br />exhibitions, utilizing the outdoor space throughout the campus for changing <br />exhibitions of contemporary art and performances, and sponsoring an Artist In <br />Residence who would work with all three organizations and venues. To further <br />integrate and celebrate the history of San Leandro through arts and culture, it is <br />recommended that a local historian be included as a member of the SLAC. <br />PERMANENT PUBLIC ART <br />GATEWAYS & OTHER SITES FOR ARTWORK <br />Emphasis on a sense of arrival into San Leandro warrants consideration. Artwork <br />strategically located at entrances into the city become landmarks that serve as <br />way-finding elements to welcome visitors and draw them to the business centers. <br />Creating a large-scale artwork necessitates a large budget that can range from <br />$150,000 to $500,000. Primary sites have been identified as the entrances into <br />San Leandro on MacArthur Boulevard, Bancroft Avenue, and Hesperian Street. <br />Durant Avenue offers a unique opportunity for a special project that celebrates <br />the unusual geography of San Leandro on one side of the street and Oakland on <br />the other. <br />There are a variety of outdoor locations within the community that provide <br />an opportunity for people to engage and interact with the artwork on a daily <br />basis. Potential locations include the waterfront connection along Alameda <br />and Berkeley Marina, the end of the exit ramp at Joaquin and Grand, the corner <br />of Callan and East 14th, the breezeway at Wells Fargo, the abandoned railway <br />bridge, and underutilized plazas at the Main Library downtown, Bal Theatre, and <br />the amphitheater at Pescador Point. <br />45
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