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File Number: 17-648 <br />run the Kaiser Shuttle service. This agreement runs through August 2018 and assists in funding <br />the administration of the SLTMO. <br />The SLTMO has an agreement with Marina Square to advertise on the LINKS buses. The current <br />agreement runs through December 2017. It is anticipated that Marina Square will renew the <br />contract and continue to advertise on the LINKS buses. <br />Planned Operations 2017-18 <br />In FY 2015-16, the SLTMO focused on getting the new service up and running smoothly and <br />updating the LINKS branding. SLTMO launched a new marketing campaign including a new <br />logo, brochure, shuttle stop signs, and website. The website (www.sanleandrolinks.com) <br />provides easy access to service information. Riders quickly began using the contact function on <br />the website to provide helpful feedback. The website can be updated in-house allowing timely <br />updates and better service to riders. The LINKS brochure was also translated into Chinese and <br />Spanish. <br />In FY 2016-17, the SLTMO focused on stabilizing the LINKS budget by applying for grants and <br />renewing service contracts with Kaiser Permanente and Marina Square Shopping Center. The <br />five-year $1.02M Measure BB grant helped to stabilize funding for the next several years. <br />With secure funding sources, the focus of FY 2017-18 will be to further enhance the service <br />through the installation of Nextbus technology followed by outreach to employers. The Nextbus <br />service will provide real time arrival and departure information to riders through the Nextbus <br />mobile app. The SLTMO has contracted with Nextbus and implementation is under way. <br />2018 BID Recommendation <br />Proactive measures taken to generate new revenue and secure grants have helped to stabilize <br />funding for LINKS. The cash flow gap resulting from the grant reimbursement process will <br />continue to pose a challenge for LINKS. The five-year Measure BB grant has further stabilized <br />LINKS funding but must be reauthorized every two years. In order to ensure that funding for LINKS <br />stays current with operating costs, it is recommended that the BID rate be adjusted by the <br />Consumer Price Index. <br />Per the approved Ordinance, the BID may be increased annually by the Consumer Price Index <br />(CPI). For FY 2017-18 the applicable CPI factor is 3.0 percent. This would result in the BID per <br />employee rate increasing from $22.20 to $22.87. Businesses with three or fewer <br />owner/employees, landlords, and non-profits will continue to be exempt from the BID assessment. <br />After reviewing the Annual Report, the BID Advisory Board made the following recommendations: <br />1. BID Rate - Increase the BID per owner/employee assessment rate equal to the increase <br />in the Consumer Price Index (CPI) in 2017 as provided for in Ordinance No. 2014-023. <br />For 2018 the applicable CPI factor is 3 percent. Businesses with three or fewer <br />Page 4 City of San Leandro Printed on 11/28/2017 <br />197