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Further, the 2035 General Plan Historic Preservation and Community Design Element delineates <br />specific design guidelines which establish the City’s image reflective of its history and its present and <br />future aspirations. The following Community Design Element goals and policies are relevant to <br />aesthetics: <br />Community Design Goal No. 5: Promote a stronger “sense of place” in San Leandro. <br />Policy CD-5.1: Gateways. Develop landscaped gateway features to identify neighborhoods, <br />business districts, and major city entryways. Gateways should incorporate design and graphic <br />themes that help define a unique identity for each neighborhood and district. <br />Policy CD-5.4: Architectural Consistency. In established neighborhoods, protect architectural <br />integrity by requiring infill housing, replacement housing, and major additions or remodels to be <br />sensitive to and compatible with the prevailing scale and appearance of adjacent development. <br />Community Design Goal No. 6: Ensure that new construction and renovation contributes to the <br />quality and overall image of the community. <br />Policy CD-6.1: Promoting Quality Design. Use the development review, zoning, and permitting <br />processes to promote high quality architecture and site design. Design review guidelines and <br />zoning standards should ensure that the mass and scale of new structures are compatible with <br />adjacent structures. <br />Policy CD-6.2: Recognizing Architectural Context. In areas without a well-established <br />architectural aesthetic or consistent design palette, encourage contemporary and cutting edge <br />design. In areas which have an established or more traditional design theme or rhythm, <br />encourage infill development that increases architectural cohesion and reinforces the prevalent <br />style or styles. <br />Policy CD-6.3: Multi-Family Design. Establish high standards of architectural and landscape <br />design for multi-family housing development. Boxy or massive building designs should be <br />avoided, ample open space and landscaping should be provided, and high quality construction <br />materials should be used. <br />Policy CD-6.5: Craftsmanship. Encourage a high level of craftsmanship in new construction, and <br />the use of exterior materials and façade designs that enhance the appearance of the City. <br />Policy CD-6.7: Architectural Interest. Encourage new structures to incorporate architectural <br />elements that create visual interest such as trellises, awnings, overhangs, patios, and window <br />bays. Avoid solid or blank street-facing walls. <br />Policy 6.8: Commercial and Industrial Standards. Improve the visual appearance of the City’s <br />commercial and industrial areas by applying high standards of architectural design and <br />landscaping for new commercial and industrial development and the re-use or remodeling of <br />existing commercial and industrial buildings. <br />Policy CD-6.9: Siting of Parking Lots. Encourage the placement of parking lots to the rear of <br />businesses rather than along the street frontage so that they become a secondary feature of <br />commercial development rather than the dominant feature. Where large surface parking lots <br />must be provided, require screening and landscaping to improve and soften their appearance. <br />131