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5. Building Components. New buildings should be designed with a defined base, a middle or <br />body, and a top, cornice or parapet cap. The cornice or top of the building should provide a <br />strong termination and add visual interest. <br />8. Franchise Retail. Chain or franchise uses should be expected to adapt their standard designs <br />to the unique qualities of the Bay Fair TOD Plan Area and San Leandro. <br />12. High-Quality, Durable Materials. Utilize high-quality, durable finishing materials such as <br />concrete, steel, wood, and glass. <br />13. Iconic Landmarks. Encourage iconic, memorable architectural styles and variation to create <br />landmarks and buildings distinguished from their surroundings. <br />PUBLIC ART GUIDELINES <br />1. Art Integration. Art should be incorporated into new development whenever feasible. Art <br />should be placed in visible areas, particularly at intersections or within public or common <br />open spaces. Art may consist of both permanent and temporary installations. <br />4. Site-Appropriate. The design and placement of art should enhance and be coordinated with <br />other streetscape improvements to ensure a coherent character for a particular area or <br />corridor. <br />In addition, the Building Frontage Standards of the proposed Specific Plan encourage buildings to be <br />oriented toward public streets and include transparent, active and pedestrian-friendly public facing <br />facades, improving the visual experience for pedestrians and motorists compared to the existing <br />auto-oriented mall aesthetic of portions of the Specific Plan Area. The Sidewalk and Public Frontage <br />Standards would aim to maintain and enhance visual pedestrian amenities, such as tree canopies, <br />pathways and street furniture. The Building Design Guidelines would help preserve and bolster the <br />character of non-residential buildings such that they would be able to blend cohesively with <br />surrounding residential areas while providing distinct community character through upgraded <br />architectural design. Further, the Public Art Guidelines would help reduce blank wall space within <br />the Specific Plan Area, allow for creation of characteristic public art, and deter the potential for <br />graffiti in public spaces. New development proposed under the Specific Plan would be designed <br />consistent with these policies as well as existing regulations such as those under the 2035 General <br />Plan, East 14th Street Plan, Downtown TOD Strategy, and the Municipal Code, and therefore would <br />have less than significant impacts on visual character and quality. <br />Parking <br />While large surface parking lots currently create an auto-centric aesthetic at the project site and <br />detract from the appearance of roadway corridors, design standards in the Specific Plan would <br />require parking structures to be integrated into overall development rather than being an <br />associated, expansive onsite use. This would reduce the visual dominance of parking resources from <br />adjacent uses and public rights-of-way. Underground parking structures would be prioritized where <br />possible and the garages would be lined with active uses or attractive facades as camouflage. <br />Similarly, above-ground structures would be designed with active ground-floor spaces or residential <br />uses to screen the garage from immediate views. Surface parking would be screened from adjacent <br />streets via landscaping or walls and driveways would be located along side streets or alleys as far as <br />possible from potential pedestrian activity areas. <br />137