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<br /> 28 <br />with another use will be considered accessory to the use if said use is not advertised outside <br />the business premises or by signs visible from the outside of the building. <br /> <br />Financial Institutions, Retail. Financial institutions that provide retail banking services to <br />individuals and businesses. These institutions include banks, savings and loans, credit un- <br />ions, security brokers and real property lending institutions. It does not include check cash- <br />ing or payday advance (see “Financial Institutions, Check Cashing, and Personal Loan Ser- <br />vices”). <br /> <br />First Story. See “Story, First.” <br /> <br />Floor Area, Gross. The total enclosed area of all floors of a building, other than a single- <br />family home in a RO or RS District, measured to the outside face of the structural members <br />in exterior walls, and including halls, stairways, mezzanines, elevator shafts at each floor <br />level, service and mechanical equipment rooms, and basement or attic areas having a <br />height of more than seven feet. For measure of floor area in a single-family home, refer to <br />Section 2.04.404 Residential Site Plan Review—Measure of Floor Area and General Re- <br />quirements. <br /> <br />Floor Area Ratio (FAR). The gross floor area of a building, excluding the area used exclu- <br />sively for vehicle parking and loading divided by the total lot area of the parcel on which the <br />building is situated. Please refer to the Floor Area Ratio illustration below. <br /> <br />FLOOR AREA RATIO <br />(The diagram is illustrative) <br /> <br />City Council Hearing March 2, 2020 298