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Rev. 040820 <br />City of San Leandro <br />2020 PUBLIC ENGAGEMENT BUDGET <br />On the front end of a Possible November 2020 Revenue Measure <br /> <br /> <br />PRELIMINARY PROGRAM BUDGET <br />As of April 8, 2020 <br /> <br />Stakeholder Communications Option A <br />Minimum <br />Option B <br />Baseline <br />Option C <br />Adequate <br /> <br />Direct Mail/Collateral <br />ALL voter households (HH) only <br />~49,000 Voters in ~25,500 HH <br /> <br />Not to Exceed <br />$38,000 <br /> <br />2 Mailers <br /> <br />1. 2-Way CM Mailer <br />2. Report – Best Quality <br /> <br />Not to Exceed <br />$53,000 <br /> <br />3 Mailers <br /> <br />1. 2-Way CM Mailer <br />2. Report Back <br />3. Info-ONLY Postcard <br /> <br /> <br />Not to Exceed <br />$55,000 <br /> <br />3 Mailers <br /> <br />1. 2-Way CM Mailer <br />2. Report – Best Quality <br />3. Info-ONLY Postcard <br /> <br />Estimates = all costs, e.g. copywriting, <br />design, print, mail house + postage. <br />Online Ad Package <br />Universe: ALL voters (~49,000 Voters) $30,000 $35,000 $45,000 <br />CliffordMoss FEE $28,000 $28,000 $28,000 <br />Miscellaneous Expenses $1,000 $1,000 $1,000 <br />PRE-ELECTORAL PROGRAM TOTAL = $97,000 $117,000 $129,000 <br />This is a preliminary budget. These are estimates only. All figures subject to change based on real-time conditions. <br />We don’t spend money frivolously. If we don’t use resources in one area, we may reallocate them to another. <br /> <br /> <br />739