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10A Action 2020 0706
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10A Action 2020 0706
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CM City Clerk-City Council - Document Type
Agenda
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7/6/2020
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File Number: 20-317 <br />to mention those who care for such individuals, or do not want to contract the virus. Therefore, <br />based on the City Manager’s broad authority during a local emergency, the precedence set by <br />other jurisdictions, the desultory threats of litigation from the food delivery app industry, and San <br />Leandro’s market size, the threat of legal challenge to such a policy is low. However, based on <br />staff conversations with the food delivery app businesses, if such a fee extended into when public <br />health orders removed prohibitions on indoor dining, legal risks would increase. There is an <br />obvious balance of such risks against continuing harm to local businesses wrought by high fees. <br />City and San Leandro Chamber of Commerce staff have reached out to restaurant and other food <br />businesses to gain feedback on their experience with food delivery companies and their fees. <br />The businesses find that the delivery company fees are onerous and make it hard for them to <br />make a profit. However, they also find that the delivery service is valuable and are generally not <br />considering cancelling. Many find the delivery companies to be a necessary part of doing <br />business and keeping their business alive during the shelter-in-place. Some also noted that they <br />understand that part of what they are paying for is the marketing of their businesses and keeping <br />customers ordering, with the hope that delivery customers will come to dining rooms once they <br />are able to reopen. Others noted that they recoup the delivery fees by raising their prices. <br />City staff also reached out to several of the food delivery companies to learn more about how and <br />why their fees are charged, the impact of a fee cap, and what they are doing to assist businesses <br />during these difficult times. The companies shared that they are struggling with the fee limits that <br />have been placed in other cities, with some alleging that they are not legal. They generally stated <br />that the fees are high in order to cover their costs and overhead, and on driver pay, with one <br />company citing that they are operating at a 40% loss under a 15% fee limit. <br />The food delivery companies noted that they offset reduced fees by passing more delivery costs <br />on to the customer, providing less marketing to restaurants, stopping service to harder-to-reach <br />delivery areas, reducing their own workforce and reducing driver pay. They also noted that when <br />they do pass more delivery costs to customers, they see fewer overall orders and/or smaller <br />orders, which in turn reduces the take-home pay for drivers, with one company noting a 10% <br />reduction in pay to drivers in San Francisco. <br />In response to the challenges that restaurants are facing, the delivery companies have provided <br />various fee reductions and other forms of assistance. This includes no cost to sign up for service, <br />no fees for pickup orders, assistance in creating restaurant pages, and providing daily payout of <br />order proceeds (rather than weekly/monthly). Support activities for drivers including providing <br />personal protective equipment, paid sick/quarantine leave, and in some cases, limited medical <br />benefits. They are also doing various marketing programs and promotions to help increase <br />restaurant orders, such as no delivery fees on Saturdays, reduced delivery fees for local <br />restaurants and Black--owned restaurants, and helping restaurants to optimize their options to <br />include what customers most want. Some are also providing means for customers to donate to <br />restaurants, or are creating funds to assist restaurants and drivers. <br />Several food delivery companies are also actively working with cities and Chambers where they <br />operate, such as San Jose and Oakland, to develop specific programs for restaurants in that <br />community. The companies have expressed openness to continued conversations about how <br />Page 3 City of San Leandro Printed on 7/1/2020 <br />457
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