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File Number: 20-495 <br />SEED Collaborative was co-founded by john a. powell and Paul Hudson in 2013. mr. powell is <br />the Director of the Haas Institute for a Fair and Inclusive Society and Professor of Law, African <br />American, and Ethnic Studies at UC Berkeley, and is currently the Director of the Othering and <br />Belonging Institute. Mr. Hudson is the former Chairman and CEO of Broadway Federal Bank, a <br />bank holding company founded in 1946. It is the leading community-oriented savings bank in <br />Southern California serving low-to-moderate income communities. Mr. Hudson has also served <br />on the Board of Los Angeles County Metropolitan Transportation Authority and the Los Angeles <br />Housing Authority and has served as the President of the Los Angeles NAACP. <br />The SEED Collaborative supports organizations that are working to create equitable and <br />sustainable communities using the concept of “Targeted Universalism” (described below), as <br />well as organizational development and restorative business and investment strategies. Their <br />proposal is in partnership with the Perception Institute, a consortium of researchers, advocates, <br />and strategists who use research on race, gender, ethnic, and other identities to develop <br />solutions that reduce bias and discrimination, and promote belonging. <br />SEED’s approach to this effort is firmly based on the concept of Targeted Universalism (TU) <br />co-developed by mr. powell. The TU approach entails establishing a universal goal and <br />recognizing that to accomplish that goal, we must acknowledge that as a result of structural <br />inequities, different groups of people are situated differently within society. As a result, there will <br />be different pathways of reaching the agreed upon goal. TU focuses on various barriers along a <br />group or individual’s pathway and suggests structural changes to make reaching a goal <br />smoother. Strategies are designed to accomplish a goal by taking people’s specific situations <br />into consideration, so that they can get what they need when and how they need it, while also <br />moving all together toward the universal goal. <br />Proposed Scope of Work <br />Due Diligence, Surveys and Focus Groups <br />To begin, SEED proposes to conduct interviews, surveys, focus groups, and review City policies <br />and procedures to understand the landscape of the City and the way in which city services are <br />provided. <br />They propose to conduct individual interviews with council members, senior staff, union <br />leadership, and other internal and external stakeholders such as houses of worship, <br />formal/informal non-governmental organizations and other member groups that represent San <br />Leandro. Additionally, they propose to conduct surveys to allow for a larger sampling of <br />individuals and stakeholders regarding attitudes, beliefs, and opinions on the impact of identity on <br />the work of the City. This will allow them to assess paradigms within the community and our <br />organization, to inform best practices around belonging, respect, and investment, and determine <br />how aligned leadership’s behavior is to the organization’s and community’s goals. <br />SEED then proposes to conduct focus groups to allow for more in-depth conversations to give <br />different segment groups the opportunity to share input together, such as people of color, union <br />representatives, LGBTQ staff and community, people with disabilities, residents, and community <br />organization representatives. Focus groups will provide a forum for discussions about <br />Page 3 City of San Leandro Printed on 10/28/2020 <br />14