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File Number: 20-553 <br />with the business community, local high school students, and job seekers to facilitate <br />workforce development opportunities, including: <br />·Job Fair - April 2021. This job fair champions the initiative of local people getting local <br />jobs within multiple industries in San Leandro. <br />·Student Manufacturing Day - Fall 2021. This event is utilized as a catalyst to introduce <br />students to the maker industry as well as educational institutions. The Chamber engages <br />and coordinates with local manufacturing companies to arrange student tours in <br />celebration of San Leandro’s rich manufacturing history. Chabot College introduces the <br />students to education programs available in various areas of interest. The event is <br />marketed to the schools and the business community. <br />2. Business Retention & Expansion <br />The Chamber will coordinate and convene forums, roundtable discussions, presentations, and <br />meet-up events to educate, inform, and connect businesses to collaborate around common <br />interests in efforts to maintain and further develop a local business ecosystem. Events include: <br />·Business Roundtable - Conversations with different business sectors to get to know and <br />understand the business owners and their respective industries. There will be six meetings <br />throughout the year, scheduled every other month. Chamber and City staff will work <br />together to determine the business sectors and schedule. <br />·National Small Business Week 2021 - The Chamber will provide the platform and planning <br />for up to eight one-hour business education seminars on several different topics: website <br />development, marketing, social media, QuickBooks training, resilient leadership, and <br />more. <br />·San Leandro By Design - Summer 2021. This signature program is focused on bringing <br />San Leandro economic development to its fullest potential. Programs are designed <br />around relevant topics, bringing diverse interests and stakeholders together in the form of <br />lectures, presentations, and walking tours of development plans, updates from economic <br />development organizations, and inspirational storytelling regarding economically <br />successful cities. There will be one walking tour event to showcase the vision of the San <br />Leandro Shoreline, leading to a post-event mixer at a shoreline location. <br />·National Manufacturing Week - October 2021. This industry meet-up event celebrates San <br />Leandro’s dense and impressive manufacturing sector. The Chamber will provide the <br />platform, marketing, promotion, and support for the event, and register company tour <br />participants on National Manufacturing Day. <br /> <br />3. Business Attraction <br />The Chamber and City will work together to update the business attraction strategy that is <br />utilized by the City’s Economic Development Division and the Chamber of Commerce to help <br />encourage businesses and developers to locate and invest in San Leandro. In collaboration <br />with City staff, the Chamber will: <br />Part 1: Develop a marketing plan that will identify outreach targets, set goals and objectives, <br />and establish what content to produce, how often to publish, and where to promote it. New <br />business investors and commercial realtors will be enlisted to gather information pertaining to <br />their attraction to San Leandro, as well as their experience in opening their business in San <br />Page 2 City of San Leandro Printed on 12/9/2020 <br />178