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<br />Consulting Services Agreement between City of San Leandro and Last revised 4/1/2021 <br />Cole Pro Media, LLC Exhibit A – Page 1 of 1 <br />EXHIBIT A <br /> <br />SCOPE OF SERVICES <br /> <br />Cole Pro Media Engagement of Services <br /> <br />Transparency Engagement Advisors <br /> <br />Advisor on-site bi-monthly for two hour communication strategy session and advising. Advisor also will <br />work on other transparency engagement issues throughout the month. <br /> <br />Advisor available seven days a week including holidays. <br /> <br />Training, Advising and Work Product to Include: <br /> Focusing on the best ways to handle difficult topics with the community with a focus on <br />transparency. <br /> Writing high-profile transparency news releases and talking points for PD and City when <br />necessary. <br /> Best practices when dealing with transparency, timelines, key messages, and social media posts. <br /> Best practices for handling critical incidents, media related issues, and crisis communicated <br />issues with a strong emphasis on transparency. <br /> Advisor helps with transparent news releases, transparent social media posts, transparent <br />talking points, and press questions when an incident or situation occurs. <br /> Bi-monthly in-person communication strategy session that focuses on community outreach <br />particularly on social media <br /> Keeping the PD and the City up to date with the best practices and platforms to engage the <br />community on in a transparent way. <br /> Teaching PD and City in the latest trends in social media for transparency. <br /> Teaching PD and the City on what types of content to look for, how to capture great pictures <br />and video, and how to write stories in a way that creates community engagement. <br /> Helping brand larger, long-term campaigns and writing communications plans with an emphasis <br />on transparency. <br /> <br /> <br /> <br /> <br /> <br />DocuSign Envelope ID: 4C64442C-074E-4DBF-9B83-480C8FA8CD3B