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City of San Leandro – Communications Services <br /> <br /> <br />SAE Communications Page 3 <br />Scope of Work <br /> <br />1) Communications Planning / Provide Strategic Counsel <br />• Meet with and/or teleconference with staff to understand issues and project <br />• Provide plans, analysis, and strategic counsel to staff <br />• Serve as on-call communications counsel <br />• Anticipate, address issues of importance to the City <br /> <br />2) Prepare Materials / Advise Regarding Communications Tools/Methods <br />• Develop key messages, internal-use Q&A, talking points, opinion pieces, press releases, <br />advisories, other materials as advised/requested/required <br />• Assist with development of presentation materials <br /> <br />3) Media Relations <br />• Develop media strategy <br />• Produce/edit press releases and media advisories <br />• Conduct onsite key message development & delivery interview preparation and training <br />sessions for key City staff and elected officials <br />• Provide preparation/support prior to significant interview opportunities <br />• Monitor media coverage and provide input/follow-up as directed and as appropriate <br />• Advise on media relations/pitching opportunities <br /> <br />4) Community Relations <br />• Collaborate on community relations needs <br />• Prepare FAQs, community letters, etc. for public dissemination <br />• Advise on community relations opportunities <br />• Research relationship with community organizations and advise re garding engagement <br /> <br />5) Social Media Strategy, Content <br />• Collaborate on social media strategy <br />• Advise on social media content <br />• Prepare content as needed <br /> <br />6) Internal City Communications <br />• Recommend outreach program to reach all City employees <br />• Collaborate on materials for dissemination to internal audiences <br /> <br />Terms <br />• Implementation to occur only following direction/authorization by City staff <br />• SAE will bill against the not-to-exceed amount as work is implemented <br />276