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Excerpts from Draft General Plan <br />Policy EAST 14`h STREET <br />8.09 Facilitate the transformation of East 10 Street from an . Development Review <br />unbroken commercial "strip" into a series of distinct mixed . Business Development <br />use neighborhood centers, each with a unique design identity Programs <br />and mix of uses. The land use pattern should emphasize a . Redevelopment Project <br />more attractive and human scale of development throughout Funding <br />the corridor, with pedestrian -oriented buildings, streetscape • Zoning Code <br />and transit improvements, and a lively mix of higher density <br />residential, commercial, and civic uses. <br />Action 8. 09-B: South East 14`h Area Activity Centers <br />Pursue the development of a series of activity centers or "districts " along East 14`h Street <br />between Downtown and Bayfair Mall. These centers should include a predominantly <br />residential area between McKinley School and 136* Avenue, a "Health and Wellness <br />Center" between 136th and 139`h Avenues, an `International Marketplace" between 1415` and <br />145`h Avenues, a "Cultural Arts Center" around the Bal Theater, and an Auto Service area <br />near 150`h Avenue. Zoning regulations and local business development programs should <br />support the types of uses envisioned in each area. Catalyst projects, such as re -use of the Bal <br />Theater and redevelopment of the Islander Motel, should be pursued to spark private <br />reinvestment and begin the transition to new uses <br />Action 8.09-C: East 10 Street Zoning Changes <br />Pursue zoning code changes along East 14`h Street which enable the desired development <br />pattern to be gradually achieved. Zoning for the East 14`h corridor should provide incentives <br />for mixed use development, such as density bonuses and allowances for shared parking. <br />Action 8.09-D: East 14`6 Streetscape Plan <br />Prepare and implement an urban design and streetscape plan for East 14`h Street. The plan should <br />address both the public right-of-way and development on adjacent private parcels and should cover <br />the entire corridor from the Oakland city limits to Bayfair Mall. <br />Policy PASSENGER AMENITIES <br />15.05 Encourage amenities, such as shelters, lighting, and route • Capital Improvement <br />information at bus waiting areas to increase rider safety, Program <br />comfort and convenience. • Streetscape Design <br />Standards <br />Action 15.05 A: East 14`h Street Transit Amenities <br />Continue to promote East 14`4 Street as the principal north -south local transit route through <br />the City. Retain the flexibility to undertake street design changes in the event that federal <br />investment makes light rail or advanced bus service feasible in the corridor. <br />Attachment 2: Excerpt from the Draft General Plan <br />Pagel of 2 l' <br />