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indicative of neighborhood decline, such as pool halls, pawn shops, and salvage stores, should be avoided. While the vision for East 14th is clear, it is important to retain flexibility in its implementation. The overriding emphasis should be on eliminating nuisances, reducing potential land use conflicts, improving visual quality, and providing uses which benefit nearby neighborhoods and the community as a whole. A comprehensive streetscape plan and a cohesive economic development strategy will help achieve these broad objectives, as well as the more specific objectives for the various activity centers along the street. STRATEGIES: EAST 14TH STREET 5-18 - General Character Facilitate the transformation of East 14th Street from an unbroken commercial "strip" into a series of distinct mixed use neighborhood centers, each with a unique design identity and mix of uses. The land use pattern should emphasize a more attractive and human scale of development throughout the corridor, with pedestrian -oriented buildings, streetscape and transit improvements, and a lively mix of higher density residential, commercial, and civic uses. 5-19 - North Area Character Continue implementation of the North Area Specific Plan along East 14th Street, with the intent of eliminating blight, providing new housing and retail opportunities, and bringing the quality of this area up to par with the high quality of adjacent residential neighborhoods. Pedestrian -oriented retail activities along East 14th in the North Area should be clustered near Broadmoor Boulevard and in the area from Dutton Avenue south to City Hall. 5-20 - South Area Character Pursue the development of a series of activity centers or "districts" along East 14th Street between Downtown and Bayfair Mall. These centers should include a predominantly residential area between McKinley School and 136th Avenue, a "Health and Wellness Center" between 136th and 139th Avenues, an "International Marketplace" between 141 st and 145th Avenues, a "Cultural Arts Center" around the Bal Theater, and an Auto Service area near 150th Avenue. Zoning regulations and local economic development programs should support the types of uses envisioned in each area. 5-21 - Urban Design and Streetscape Plan Prepare and implement an urban design and streetscape plan for East 14th Street. The plan should address both the public right-of-way and development on adjacent private parcels and should cover the entire corridor from the Oakland city limits to Bayfair Mall. 5-22 - Public Improvements Pursue public improvements to East 14th Street which make the street more transit- and pedestrian -friendly without impeding traffic flow. These improvements could include wider sidewalks, specially designed pedestrian crossings at key intersections, street trees,