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activities currently going on in San Leandro to address the needs of at risk youth who might otherwise become engaged in illegal and/or antisocial behavior. Action 4.9: Develop Ongoing Public Information Program for the Police Department The San Leandro Police Department needs a mechanism for disseminating information about its ongoing programs, special outreach efforts, success stories. and other items of interest to the general public. This information could be included in a regular newspaper column published in the San Leandro newspaper, as well as in other media outlets that cover San Leandro. Other activities could include occasional meetings with groups of both commercial and residential real estate brokers to educate them about crime statistics in San Leandro and to discuss various crime suppression efforts: making presentations to business groups. including the Chamber of Commerce, the San Leandro Manufacturers Association. and local civic groups: and, appearing before the City Council on an occasional basis to present a status report on public safety issues. Every effort should be made to disseminate this same information on a regional basis as well, to build a widespread image of San Leandro as a safe and well -managed community that takes community safety. a pro -active approach to All such presentations should include some basic information about crime statistics in San Leandro as a whole. as well as for specific areas such as the Downtown and Bavfair Mall. These statistics should also be shown in comparison to similar statistics for either other cities similar in size to San Leandro. as well as for the region as a whole (assuming the information is available). By presenting crime statistics within a context, people can begin to understand that San Leandro is not necessarily any worse off than other comparable communities in the region. and that specific places in San Leandro, like Bavfair Mall, have successful and well -managed security programs. Roles and Responsibilities. Police Department and Economic Development representatives should collaborate on developing mechanisms to disseminate information. and the Police Department should take priman, responsibility for implementation. Priority: HIGH Costs and Sources of Funding. On -going activities of this type should be supported through the Police Departments existing public outreach functions. Depending on the scope of this program. the City may wish to consider providing additional General Fund allocations for these purposes Costs for this program are considered LOW. on an on- going basis. 68 2 7