MO 1997-026 to 1997-030 - Laserfiche WebLink

Home

City Council - 2 - June 25, 1997 the two top consulting firms to develop a marketing strategy and materials for the City's economic development activities. DISCUSSION Coakley Heagerty is the firm recommended by the selection committee. Coakley Heagerty is a professional marketing, communications and advertising group with significant economic development experience. The firm's experience most notably includes its promotion of the City of San Jose as the "Capital of Silicon Valley." Their methodology for building community consensus, tracking successful campaigns and implementing creative programs have also been supported by their strong references. Staff requests that the City Council Economic Development Ad -Hoc Committee meet to appoint additional members to the Economic Development Advisory Committee(EDAC). After providing critical input to the development of the City's Economic Development Strategy several members of the EDAC have accepted other responsibilities or moved out of the area, and can no longer serve on the EDAC. New appointments to the EDAC will ensure that the Committee will retain its broad community, business, and school representation. In order to move the project forward, staff will coordinate a meeting of the City Council Economic Development Ad -Hoc Committee in early July. Recommended appointments to the EDAC by the Ad -Hoc Committee will then be forwarded to the full Council through the weekly update for review and comment. In this way, staff can target a project kick-off with a full complement of EDAC members in the later part of July. In its important role advising the City Council on matters related to economic development, the EDAC will provide input for the development of the Strategic Marketing Plan. The continued work of the EDAC will build on the work accomplished by the City's Economic Development Strategy. The input obtained from the EDAC will help Coakley Heagerty to identify and accurately target those industries, services, and markets most relevant to San Leandro. Key San Leandro stake holders will be interviewed by Coakley Heagerty representatives and City staff. City Council Members will be interviewed first and a summary of the interview results and analysis will be forwarded to the City Council. The EDAC will also submit the preliminary findings and initial development of the Strategic Marketing Plan to the City Council in work session. Once the final draft of the Marketing Plan has been prepared the document will be brought forward for City Council review and approval. Staff will continue to update the City Council on the status of project on a regular basis. 16�W