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program area. Rather, if the City has implemented all high priority actions within a given program area. the City should proceed to implement medium prionry actions. even if some high priority actions in other program areas are still pending. Summary of Program Areas and Priority Actions Presented below is a brief summary of the objectives for each of the four program areas. along with discussion of the types of actions to which the EDAC assigned the highest priority rankings. Sustaining Economic Growth. The objectives of this program area are to diversify San Leandro's economy and increase local employment by encouraging and facilitating the retention and expansion of existing businesses, and the attraction of new businesses to the City. Through this process, the City will seek to maintain a broad -based economy that provides a wide range of employment opportunities and at the same time expands the local revenue base to better finance services for businesses and residents. The actions contained in this strategy area address two of the EDAC's vision elements, including A Sustainable Community, and A Diversified Economy. Based on the EDAC .s deliberations, the highest ranked actions were those that emphasize building relationships among local businesses (i.e.. enhance linkages among local businesses) and building links between the City and existing or prospective businesses (i.e.. conducting business outreach). Reinvesting in San Leandro. The actions contained in this program area are intended to address the need to recycle existing commercial and industrial properties that are no longer functional. in order to adapt the San Leandro real estate market to changing economic forces that may demand new or different types of buildings. Reinvestment in vacant or underutilized real estate assets will provide new opportunities for economic growth in San Leandro and will ensure that the Cin, does not stagnate. The actions in this program area correspond to the EDAC vision elements of A Sustainable Community and A Diversified Economy. The establishment of an industrial district redevelopment area was the action in this program area that individual EDAC members most consistently ranked as high priority. Enhancing the Local Tax Base. The objective of program this program area is to use to economic development as a tool to help ensure that the City has the resources nec provide the public with high qualax services. This strategy area places an emphasis on steps the City can take to increase local revenues without placing an increased tax burden on existing businesses or residents. This program area will be an important element of the EDAC's vision for A Sustainable Community. because of the importance of good local services in maintaining the City's desirability as a location for economic activities. The two actions in this category assigned high priorin ranking included retail recruitment. to attract additional retail sales tax generators to the Cit,. and sales tax auditing and outreach, V I I I 0 1'q .,�