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Improving Community Life <br />The need to improve community life as a means to encourage economic development wasa recurring theme throughout the Baseline Study. A key concern was the need to maintain <br />and improve the quality of local schools. not only to produce a local work force that is <br />attractive to businesses. but also to provide quality public education as an attractive <br />community selling point. A need was identified to enhance downtown San Leandro as a <br />community shopping center and differentiate its role from that of the City's re=ional <br />centers as well as to provide upgraded shopping in neighborhoods. The latter is seen as an <br />important amenity to enhance the City's attraction as a residential location. Another area <br />of need was to provide greater daytime shopping and restaurant amenities for businesses. <br />A need was identified for the City to promote a positive community image throughout the <br />region. For example. the San Leandro Marina is a local asset which can be better used as a <br />marketing point to both businesses and residents. As part of its overall economic <br />development efforts. the City should also take steps to address real and perceived public <br />safety problems in the City to reassure the public that San Leandro is a safe place for <br />residents and visitors alike. Challenges arising from these conclusions include: <br />• Promote a positive regional image for the City's residential, <br />commercial. and industrial areas <br />• Continue ongoing downtown revitalization efforts <br />• Encourage the C' <br />Iry and local businesses to work with local school <br />districts to improve the qualir and the image of San Leandro's <br />schools <br />• Encourage new neighborhood and community retail development to <br />enhance the quality of life for residents and businesses <br />• Maximize the value of the marina as a community asset <br />• Overcome real and perceived problems with community safety <br />2 11 06 10 <br />