MO 1997-026 to 1997-030 - Laserfiche WebLink

Home

• Community Retail. Community retail uses should focus on downtown San Leandro. By concentrating everyday shopping items such as groceries. personal and business services, certain specialty stores. and restaurants in downtown and a limited number of community shopping centers. the City can work to reinforce the image of downtown as a shared community asset- a place valued by all residents and businesses. regardless of their location within the City. • Neighborhood Retail. Neighborhood retail uses should be considered as amenities for sub -areas within the City. Uses which are primarily convenience oriented in nature, such as cleaners, small-scale food stores. video rental stores, convenience stores, cafes, and restaurants should be encouraged in these types of centers. The objective is to provide basic goods and services within easy access of neighborhood residents. This arrangement will limit crosstown travel for small items, and will reinforce the notion of downtown as the center of community -serving activities. Action 3.1: Retail Recruitment City Economic Development staff currently engage in informal retail recruitment activities, primarily involving contacting the real estate offices of retail chains who are identified as potential targets for San Leandro. As part of this. San Leandro should develop a retail prospectus for distribution to retailers. site location consultants. and real estate brokers seeking to serve a regional market. The prospectus should include information about the trade area demographic characteristics: the City's freeway and transit access: highlights of existing regional retail centers with tenant profiles, shopper volumes, space availability, and lease information. This document could also address local demographics, a leakage analysis, and site information to help encourage national retailers who are more oriented to a local-servin_ market in considering San Leandro. City staff should work with a graphic designer to develop a format for the retail prospectus that both reflects an overall sense of San Leandro as a dvnamic. creative place. but is easy to update. In addition to this printed material. Economic Development staff should work to identify and cultivate contacts with professional site locators and site location consultants who work within the Bay Area on behalf of national or regional clients. By maintaining contact with such individuals. the City can learn of prospective tenants. while publicizing available sites. The Cin s recruitment efforts should be consistent with the retail hierarchy outlined in the introduction to this section. including clustering regional retail at the Citv's existing regional retail sites with good free%%,a\ access. maintaining and strengthening downtown as a communit,% retail center. and encouraging upgraded neighborhood retail in sites convenient to residential areas. Regarding specific retailers to recruit. the Baseline Study i) v 48