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Community and Economic Recovery (Cont’d) <br />Project/Program Goals & Objectives Total <br />Appropriation <br />Status <br />Small Business Technical <br />Assistance <br />•One-on-one assistance and services for <br />businesses to help in areas such as adapting <br />business models and physical setup to <br />changing customer demand (including <br />outdoor dining) <br />225,000 Monthly business <br />seminars underway <br />Shop Local/Reopening <br />Marketing <br />•Promoting small businesses and encouraging <br />residents to shop them through social media, <br />promotional campaigns, loyalty programs, <br />and events <br />100,000 Publication of Business <br />Times marketing insert in <br />July 2022. Marketing <br />work to continue into <br />FY22-23 -downtown <br />event support, small <br />business promotion, and <br />internal marketing <br />improvements. <br />16