MO 1996-031 to 1996-035 - Laserfiche WebLink

Home

9 CITY OF SAN LEANDRO STAFF REPORT DATE: TO: FROM: SUBJECT: August 26, 1996 Wandzia Grycz, Interim City Manager Nanci Klein, Economic Development Coordinator' P( City Council Direction Regarding the Holiday Ice Rink SUMMARY AND RECOMMENDATION APPROVED AND FORWARDED TO CITY COUNCIL L,�:�.�� During the 1995 holiday season, the City of San Leandro entered into a contract with Ice Unlimited Inc. to provide a holiday ice rink in the Downtown. The ice rink created a family and youth oriented activity that brought people into the Downtown to support local merchants. Staff is requesting that the City Council either: a) Authorize the Interim City Manager to negotiate and execute a contract with Ice Unlimited, Inc., in the amount of $61,800 to provide an ice rink in San Leandro during the 1996 holiday season or b) direct staff to pursue alternative holiday events and activities in the Downtown. BACKGROUND A critical element in any successful city or downtown promotions program is the sponsoring of exciting special events. Special events generate new or increased trips to a trade area, thereby helping merchants and the City to increase revenues. Special events also play an important role in promoting community spirit and enhancing the City's image. In the last few years holiday ice skating rinks have gained in popularity in neighboring communities such as Oakland, San Francisco, and San Jose. Local residents have expressed a desire for the City to sponsor programs that will give residents an opportunity to stay in the City for their holiday entertainment, shopping, and recreation activities. The most successful special events are those that are consistently done year after year, because the event develops a constituency and people expect and look forward to attending each year. The City becomes known for good community events. Successful community events become a source of pride and enjoyment for residents and visitors alike. It is important though, that the City choose the right events for the community; those that will allow the greatest benefit for the City's investment of public funds. At this juncture, the Council has the option of providing a holiday ice rink or funding other holiday activities, perhaps reinstating the ice rink in the following year if deemed desirable. City -sponsored events already scheduled for this year include the annual tree lighting, the Miracle on East 14th Street event, and activities surrounding the re -opening of the Pelton and Scribner Centers. �A M