MO 1996-041 to 1996-045 - Laserfiche WebLink

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CITY OF SAN LEANDRO STAFF REPORT DATE: TO: FROM: SUBJECT: September 27, 1996 Wandzia Grycz, Interim City Manager David R. Bohne, Community Services Director Nanci Klein, Economic Development Coordinator APPROVED AND FORWARDED TO CITY COUNCIL Wancz Interim City anager Joint Community Services Department Holiday Programs and Economic Development Activities SUMMARY AND RECOMMENDATION At City Council request, staff has prepared a Holiday Events and Promotions Program to provide expanded holiday activities that benefit San Leandro residents, especially San Leandro youth, and local merchants. The proposed program builds on existing City activities and strives to strike a balance between serving area neighborhoods and the Downtown. The City's FY1996-97 budget already provides for some holiday activities in the Community Services Department and Economic Development Division. The additional holiday costs identified below would be reallocated from the funds identified for provision of the ice -rink. This report has been prepared for your information only, no action is required. BACKGROUND At its September 3, 1996 meeting, City Council directed staff to identify and report back on holiday activities and promotions that emphasize youth and both benefit the City as a whole and provide support to the Downtown. DISCUSSION The program of holiday events strive to benefit San Leandro's youth and strike a balance between neighborhood and Downtown activities. The program builds on the strength of the Community Services Department's existing programs. In addition the program expands support of the Downtown Business Association's Miracle on East 14th Street event as well as leverages the re -opening of the Pelton-Scribner Center's renovation, for the benefit of the Downtown overall. An important element of the program is the coordination of the marketing and promotions of the whole range of San Leandro's holiday activities to both San Leandro and surrounding area residents, which has not been done before. The program incorporates new children's activities both in the neighborhoods and in the Downtown. Finally, the plan adds holiday lighting to East 14th Street between Davis and Dolores Streets for the benefit of all pedestrians and auto drivers that travel East 14th Street at holiday time. 443