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Wandzia Grycz -3- October 3, 1996 New Holiday Programs to be Offered by the Community Services Department The following holiday programs could be offered. They are meant to support the Downtown merchants as well as to provide for community -wide participation. o SANTA'S VILLAGE —Develop empty downtown storefront as a Santa's Village. Santa would be present during certain hours. Other activities: story time; crafts would be offered at specified hours. Parents could drop off their child and then shop downtown. Open hours would be weekends and evening hours when a significant number of stores would be open. It would be free or first hour free and charge after that. A maximum of three hours would be offered or we would encounter child care licensing issues. Cost $6,400. o SANTA AND TWO ELVES We would provide this activity in conjunction with Santa's Village. Santa would be present on Friday evenings and Saturday afternoons for three weeks before the Holiday. This would include a holiday Polaroid with Santa. Cost $2,100. o BREAKFAST WITH SANTA The Community Services Department would work closely with 3 restaurants to provide Breakfast with Santa to San Leandro residents. The program would include a breakfast with Santa Claus, entertainment, holiday craft, face painting, a small gift and an opportunity to visit with Santa Claus in a quiet personal setting. After the breakfast everyone would be encouraged to play the "Help Rudolph find his way Back to Santa Village Game" Participants would visit local stores and pick up all the things Rudolph will need on his journey and end up back at the Santa Village store front for holiday entertainment. Cost $750 (Cost of breakfast for each participant to be determined with restaurants.) o SAN LEANDRO GOES TO THE SNOW —Charter a family fun bus to a ski resort. The City would underwrite part of the cost to keep the price low. Trip could begin downtown with local restaurants providing breakfast and coffee. Cost for two buses, $2,500. o HOLIDAY HOME AND BUSINESS DECORATING CONTEST —Staff could work with neighborhood homeowner associations/DBA, etc. to encourage participation. We could obtain sponsors to provide attractive cash prizes to winners. The program would include homes and businesses City-wide. There would be a variety of categories. We could set a time for residents to tour the neighborhoods and vote on a "People's Choice" Award. A well publicized award ceremony could be held downtown. Cost $3,300. Total Cost for proposed Community Service Department programs is S 15,050. The Miracle on E. 14th Street was bom out of the imagination and hard work of the Downtown Business Association (DBA). The event is geared to showcase the energy and talents of San Leandro's youth. At several venues throughout the Downtown, students entertain audiences in front of Downtown shops, bringing excellent exposure to Downtown merchants. The City currently spends approximately $2,500 in support of the event. City funds are expended predominately on printing and advertising. The DBA expends approximately $1,000 on the event. The funds proposed below are intended to enhance the Downtown and market the event. 445