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3 Introduction <br /> 4 Research Steps / Results <br /> 6 Situation Analysis <br /> 7 2021 City Council Goals <br /> 7 Communication Goals <br /> 8 Communication Objectives <br /> 8 Audiences <br /> 9 Organizational Key Messages <br /> 10 External Communications Strategies <br /> 13 External Communications Tactics <br /> 27 Internal Communications Strategies <br /> 28 Internal Communications Tactics <br /> 30 Public Information Program: Organizational Structure <br /> 32 Program Evaluation <br /> 32 Priority Implementation Chart <br /> 33 Appendix A – Interviewees <br /> 34 Appendix B <br />Table of Contents <br />2 | Strategic Communications Plan – City of San Leandro