Laserfiche WebLink
Audiences <br />Residents <br />• Those of varying ethnic backgrounds <br />• Renters <br />• Seniors <br />• Parents / PTA / School leaders <br />• Homeowner association leaders, residents <br />• Local business owners, their employees <br />• Youth <br />• Community based organizations / Non-profits <br />City of San Leandro <br />• City Council <br />• Department heads/ <br />managers <br />• City employees; field, office <br />• City boards/commission members <br />Community Organizations <br />• Chamber of Commerce <br />• Employees of businesses located in San Leandro <br />• Generate positive comments about the <br />City’s improved ability to connect with and <br />communicate among at least 75 percent of those <br />interviewed for this Plan in 24 months <br />• Generate a minimum of six news or feature <br />media stories per year about the City/ <br />departments which deliver an important Key <br />Message <br />• Generate a minimum of a 10 percent increase <br />in the awareness of and reliance on City <br />communications tools as a source of information <br />about local government programs and services in <br />24 months <br />• Conduct a baseline user survey of web site <br />visitors and re- <br />conduct within 24 <br />months (or after any <br />redesign or navigation <br />update); generate a minimum <br />of a 20 percent increase in <br />positive comments regarding usability/navigation <br />• Generate a 100 percent increase in the number <br />of YouTube Channel subscribers in 24 months <br />• Conduct a baseline survey of City employees <br />regarding the feelings regarding internal <br />communications and generate a minimum 20 <br />percent increase in the positive comments from <br />employees within 24 months <br />8 | Strategic Communications Plan – City of San Leandro <br />Communication Objectives