Laserfiche WebLink
12 | Strategic Communications Plan – City of San Leandro <br />• Conduct online surveys and “question of the <br />week” to engage the public <br />• Require contractors to include funds for <br />community relations to explain projects <br />Advertising – Strategically use <br />advertising to increase awareness <br />of key initiatives and programs.8 <br />• Continue aggressive digital promotion/ <br />advertising of City content <br />• Promote strategic content via display ads in San <br />Leandro Times <br />• Adopt “Best Of …” video series highlighting City <br />employees <br />Emergency Public Information <br />– Ensure life- and property- <br />saving information reaches those <br />impacted during and after a natural <br />or human-caused disaster. <br />9 <br />• Finalize Emergency Public Information <br />Plan <br />• Market and promote emergency alert system <br />subscribers <br />• Conduct tabletop and exercises for PIT <br />Crew <br />• Conduct emergency communications training for <br />elected officials