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Electronic Newsletters <br />Increase frequency of City <br />Manager’s newsletter. The <br />City Manager’s Newsletter <br />has been extremely well <br />received and was mentioned <br />positively by nearly everyone <br />interviewed for this Plan. <br />Because it is based on <br />the weekly report by the <br />City Manager, producing <br />this outlet weekly would <br />shorten each edition, which <br />is generally a positive trend, <br />and enable more flexibility <br />regarding the type of content <br />to be delivered. Nearly all <br />newsletters of this type are <br />sent weekly. <br />Grow the e-blast database. <br /> The database to which the <br />City Manager’s newsletter <br />and other e-blast content <br />goes should be expanded as <br />broadly as possible. <br />• Incorporate email <br />addresses from the <br />Activity Guide database is <br />already under way. <br />• Include a pop-up box on <br />the City’s website to invite <br />subscribers by interest <br />area; see the example <br />below from Carlsbad. <br />• Request the voter email <br />list from the County <br />Registrar of Voters; <br />typically for a small fee, <br />the County will provide <br />this list for use by cities <br />in order to send public <br />information-related <br />content. <br />• Offer tailored information <br />by interest area; this is a <br />sample from the City of <br />Carlsbad. <br />20 | Strategic Communications Plan – City of San Leandro