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Photography <br />Train and empower City staff to photograph <br />service delivery. Empowering employees to <br />occasionally snap a photo of their service delivery <br />and sending to the communications office for <br />posting on social media will not only positively <br />engage and promote the work of employees <br />but can turn the entire organization into a <br />communications team that takes pride in showing <br />what it does. Photos – which are highly effective at <br />generating attention – would populate the website <br />and social media channels and can be from the field <br />or an office. <br />Invite community to submit photos of great City <br />service delivery. With the proliferation of smart <br />phones, everyone is a photographer. Knowing the <br />City appreciates a photo submission is an easy form <br />of engagement. <br />Website <br />Make website navigation/functionality oriented <br />to public versus to government. The City’s <br />site navigation is generally average and often <br />challenging to navigate. Increased content, more <br />frequent refreshing of the home page headlines, <br />more interactivity and more ability to more easily <br />search/navigate information will help the site better <br />meet the needs of residents and businesses. <br />Graphic Design <br />Continue to build a consistent “look and feel” for <br />all graphics. To provide consistent, improved and <br />cohesive look/feel to City publications, recommend <br />creating or moving all existing graphic design staff <br />and resources into the Office of Communications <br />and Community Relations to serve the needs <br />of all departments and prioritize needs. See <br />section regarding organizational structure of <br />communications functions. <br />San Leandro App <br />Determine integrated, easy-to-use Citizen Request <br />Management (CRM) system / Revamp MySL app. <br /> Mobile devices now account for more than half <br />of web traffic in the United States, and apps are the <br />manner in which many users prefer to send and <br />receive information. Cities are increasingly using <br />apps to extensively impact the everyday lives of <br />citizens. However, they must operate seamlessly and <br />intuitively. <br />22 | Strategic Communications Plan – City of San Leandro