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Communications Responsibility Department Responsibility <br />Serve as spokesperson when department subject matter expert is not available or when otherwise appropriate. Assist department spokespeople with preparation for interviews <br />Serve as main spokesperson for department issues (per media policy) <br />Provide background information to reporters Provide timely responses to communication staff questions from reporters <br />Pitch story ideas to the media Suggest story ideas to communication staff <br />Write and distribute news releases/media advisories/ calendar announcements Review and approve news releases/online content <br />Monitor media coverage Ensure staff is aware of city media policy <br />Photos / Videos <br />Coordinate professional videography and photography Provide ideas for photo/video opportunities, help coordinate logistics <br />Produce informational videos Review and approve draft videos <br />Approve the initiation of video projects May work directly with communication vendors for approved special photo/video projects <br />Maintain photo and video libraries Provide photos and video coordinated directly to communication department for library <br />Informational Materials <br />Research and draft copy for flyers, newsletters, banners, signs, fact sheets, brochures and other informational materials <br />Provide information and review/approve copy <br />Create graphic layout for materials and determine final design, with input from department staff Review layout to ensure content is accurate. Provide feedback on design related to overall message <br />Coordinate printing/production/ distribution of informational materials Coordinate printing/production/ distribution of reports, forms and other materials <br />Create facility branding (signage, banners and posters)Advise of facility branding needs <br />Develop promotional items for citywide use. Approve promo items to be ordered by departments for proper branding <br />Utilize approved vendors and brand standards when ordering promotional items for department use <br />Develop templates for commonly used materials (office closed signs, memos, presentations, etc.)Use templates to produce these items <br />Ads / Direct Mail <br />Recommend advertising and direct mail strategies Approve ads/direct mail and distribution strategies <br />Produce ads and direct mail pieces. Coordinate placement and distribution Identify audiences to be reached <br />A/V <br />Advise IT of AV needs IT handles procurement and maintenance of AV equipment <br />Website / Social Media <br />Manage main sections of website content/update as needed, create new content as needed Manage content on specific department pages <br />Manage city social media channels (post content and monitor content)Provide ideas for social media. May post content to social media under guidelines established by the communications department <br />Draft copy for, design and distribute e-newsletters Provide input on topics, review copy for e-newsletters <br />Create templates for department public notices Distribute public notices via email and mail <br />Develop channel bulletins for cable channel, City Hall and Faraday display monitors Create and maintain bulletins for library and community center display monitors utilizing approved template <br />38 | Strategic Communications Plan – City of San Leandro