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<br />Consulting Services Agreement between City of San Leandro and Strategic Economics, Inc <br /> Exhibit A – Page 1 of 4 <br />EXHIBIT A <br /> <br />SCOPE OF SERVICES <br /> <br />1. Project Startup and Management <br />Upon contract execution, Strategic Economics will work with City staff to kick off the project <br />and analysis. Prior to a kickoff meeting, the Strategic Economics team will review existing <br />materials as described in the RFQ and responses to RFQ questions. Strategic Economics will <br />also request relevant data from the City, including GIS shape files, financial data, development <br />projects, etc. <br />Strategic Economics and Winter Consulting will attend a project initiation meeting with City <br />staff to review the scope of work and the schedule of deliverables and meetings with <br />stakeholders and decision-makers. During the kick-off meeting, the Strategic Economics team <br />will also begin to identify stakeholders, discuss the engagement strategy, and discuss project <br />roles and responsibilities. The kickoff meeting will be an opportunity to make refinements to the <br />scope and schedule, if needed. After the meeting, Strategic Economics staff will tour San <br />Leandro with City staff. <br />A Strategic Economics staff member will prepare for and attend a Finance Committee meeting to <br />introduce the project team and approach/scope/timeline. <br />Strategic Economics and, as needed, Winter Consulting, will hold bi-weekly virtual meetings <br />with City staff to discuss progress, project needs, and interim findings and recommendations. <br />Deliverable: Kickoff and check-in meeting agendas and notes. <br />Deliverable: Finance Committee PowerPoint slides. <br /> <br />2. Data Analyses of Economic Conditions and Opportunities <br />Strategic Economics will selectively analyze employment, industry, and business trends over the <br />past three to five years by examining local and regional East Bay trends and projections using <br />California Employment Development Data, EMSI data provided by the City of San Leandro via <br />the East Bay EDA, City business license data, and/or Plan Bay Area and/or Woods & Poole <br />regional employment projections. Strategic Economics will also evaluate start-ups and <br />entrepreneurial activity in the city based on data provided by the City and/or East Bay EDA. <br />These analyses will identify San Leandro’s strengths beyond the two-digit NAICS code level to <br />gain a more fine-grained understanding of the types of businesses that drive the regional <br />economy (e.g., computer software and hardware), those that support the regional economy (e.g., <br />professional and business services), and those that serve local residents (e.g., convenience retail <br />and restaurants). The task will also provide insights into San Leandro’s specific strengths and <br />weaknesses relative to the East Bay region, and identify emerging subsectors in the city. <br />Strategic Economics will connect these industry projections with local workforce conditions and <br />demographics by analyzing demographic and household characteristics of the San Leandro <br />population and workforce compared to the Southern Alameda County area and the East Bay as a <br />whole. Strategic Economics will also use U.S. Census LEHD data to examine commute patterns <br />of residents and workers in San Leandro. Strategic Economics will conduct original data analysis <br />only as necessary, while otherwise reviewing existing data findings already held by the City of <br />San Leandro. <br />DocuSign Envelope ID: FDBB1628-C0F8-4DC4-85DD-349EC14A7CE7