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Attachment A – Scope of Services <br />San Leandro Economic Development Plan <br />Second Amendment: Door to Door Merchant Outreach <br /> <br />Scope of Services: Under the direction of the City, the Consultant will engage its subconsultant <br />Winter Consulting to perform targeted, in-person, door-to-door outreach to 20 local businesses in <br />two predominantly minority shopping areas. The goal is to invite business owners and managers to <br />attend the November 18th Community Workshop so they can learn about the City’s plans to update <br />the Economic Development Strategy and to share their concerns and feedback. The Winter outreach <br />team will strive to share this invitation with business owners or managers through a 5- to 10-minute <br />conversation. The conversation will be used as an opportunity to ensure that the business community <br />in these districts know about the workshop and feel welcomed and motivated to attend. The Winter <br />team will also promote awareness of the City’s economic development department and the resources <br />available for businesses; and they will ask if the businesses have any initial feedback they want to <br />provide on the economic challenges and opportunities they face. <br /> <br />The two shopping areas will be designated by the City and are tentatively identified as: (a) <br />Greenhouse Marketplace, and (b) E. 14th Street between 141st and 146th Ave. (centered on Mi Tierra <br />Supermercado). The outreach will be completed by Nov. 17, 2023; and reporting will be completed <br />and submitted by Nov. 30, 2023. Services will be billed on an hourly basis according to the following <br />anticipated project budget: <br /> <br />Activity Description Budget <br />Door-to-Door <br />(D2D) Engagement <br />Planning <br />● Communication Strategy Planning (Internal meetings, <br />Prime meetings to D2D goals and what to <br />communicate). <br />● Outreach Geography Planning (identifying <br />address/business list). <br />● Team Coordination (Onboarding and coordinating with <br />others on D2D team). <br />$2,800 <br /> <br />Execution of D2D <br />Communication <br />● Visit 20 businesses split across two districts. <br />o Share flyer and economic development department <br />information and contact. <br />o Invitation to workshop. <br />o Seek and record auxiliary information. <br />$4,400 <br /> <br />Administration, <br />Reporting & <br />Contingency <br />● Touchpoint Records (Business names, contacts, notes) <br />● Results Reporting <br />● Project Billing Tracking <br />● Overhead & administration of Winter Consulting <br />● Contingency & additional services requested by City <br />$2,400 <br /> <br />Total $9,600 <br />DocuSign Envelope ID: C94422C2-F01E-4032-BBED-CB0B332CC7A7