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<br />Non-Professional Services Agreement between November 1, 2023 <br />City of San Leandro and Fresh Development Exhibit A Page 1 of 1 <br />EXHIBIT A <br /> <br />SCOPE OF SERVICES <br /> <br /> <br />Branding Style Guide - $10,000 <br /> <br /> Custom Logos for All Departments <br /> Microsoft Theme (Color, Fonts, And Instructions For Installation) <br /> Canva Presentation Templates X2 (One for the City and one where City Departments can insert <br />their specific logo) <br /> Stationary (Business Card Template, Letterhead, And Sticky Notes) <br /> Word Templates (Digital Letterhead, Memo, Press Release) <br /> Editable Outlook Email Signature or each City Department <br /> Animated Logo (City Logo And SLPD) <br /> Newsletter Masthead In HTML <br /> <br />Digital Marketing Staff Training and Digital Marketing Campaign Operations - $5,000 <br /> <br /> Coach and train digital marketing staff on all aspects of digital marketing, including search engine <br />optimization (SEO), social media marketing, content marketing, and email marketing <br /> Develop and execute digital marketing campaigns to achieve marketing goals and objectives <br /> Manage and track the performance of digital marketing campaigns <br /> Analyze digital marketing data and insights to improve campaign performance <br /> Stay up-to-date on the latest digital marketing trends and technologies <br /> <br />DocuSign Envelope ID: DD3A2130-F579-4605-AA7A-8EF306EC7189